Back to Basics: Marketing Your Small Business
03jun9:00 am1:00 pmBack to Basics: Marketing Your Small Business

Event Details
In this interactive 4-hour workshop, attendees will go back to basics in building a strong foundation in their business marketing: from getting clear on their branding and establishing who the
Event Details
In this interactive 4-hour workshop, attendees will go back to basics in building a strong foundation in their business marketing: from getting clear on their branding and establishing who the real target audience is for their service/product; to creating a marketing strategy and tactics that can be actioned right away.
What to expect from this workshop:
* Create your Brand Blueprint (in-class worksheet)
* Persona Identification – get to know your target audience – really, really well (in-class worksheet)
* Benefits of Niching – narrow and deep approach
* Get clear on your Unique Selling Proposition
* Creating a marketing promise – you will dive into creating a well-thought-out, three-sentence marketing promise that will transform the way you talk about your business to potential clients (in-class worksheet)
* A framework for Marketing – before you set out and create Facebook posts or pay for Google Ads, it is important that you develop a plan that helps you create a bigger goal, and forces you to think about what you are going to measure (template)
* Marketing Worksheet (resource guide)
* One-page marketing plan (template)
* Important marketing tools for businesses (resource guide)
more
Time
(Thursday) 9:00 am - 1:00 pm EST