Back to Basics: Marketing Your Small Business

In this interactive 4-hour workshop, attendees will go back to basics in building a strong foundation in their business marketing: from getting clear on their branding and establishing who the real target audience is for their service/product; to creating a marketing strategy and tactics that can be actioned right away.

What to expect from this workshop:

* Create your Brand Blueprint (in-class worksheet)

* Persona Identification – get to know your target audience – really, really well (in-class worksheet)

* Benefits of Niching – narrow and deep approach

* Get clear on your Unique Selling Proposition

* Creating a marketing promise – you will dive into creating a well-thought-out, three-sentence marketing promise that will transform the way you talk about your business to potential clients (in-class worksheet)

* A framework for Marketing – before you set out and create Facebook posts or pay for Google Ads, it is important that you develop a plan that helps you create a bigger goal, and forces you to think about what you are going to measure (template)

* Marketing Worksheet (resource guide)

* One-page marketing plan (template)

* Important marketing tools for businesses (resource guide)

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