Google Advertising: The Business Owner’s Starter Guide - with David Bird.

By the end of this webinar, you will have a solid understanding of how Google Ads are priced, how to set a realistic budget, and how to identify your return on investment. About the speaker: David Bird, Founder and Principal of Bird’s Eye Marketing, has been managing Google Ads (formerly AdWords) accounts since 2012, and is a recognized digital advertising and promotion expert. David specializes in managing modest budget, small business Google Ads accounts. He is certified with Google Ads with specializations in search, display and mobile advertising. He has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.

What you will learn:
*How Google Ads are priced
*How to set a realistic budget
*How to track your return on investment
*The pros and cons of working with an agency versus doing it yourself
*Why Google Advertising is so powerful

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