Your website has a wonderful story to tell you about your business and your customers….. You just need to uncover it.
But here’s the problem….
Google Analytics is only probably providing passive data about page views and traffic sources, which is not enough to make strategic decisions about how to expand or invest. Actionable data comes from avoiding common Google Analytics mistakes like:
- Proper installation
- Segmenting your website visitors
- Goal setting (so data is organized for you)
This beginner level Google Analytics seminar will examine seven common mistakes and how to fix them. After the seminar you will be able to hear your website’s wonderful story about your business and customers. You will be making strategic decisions about things that matter your business.
Prerequisites for attending this seminar: None
David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing AdWords accounts for more than five years and is a recognized digital advertising and promotion expert.
David is certified with Google AdWords and has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.