Join the Ottawa Product Management Association with Leah MacMillan, SVP Global Marketing, Trend Micro for our February Networking Event.
“If you build it, they will come,” is only true in Field of Dreams. Building the right product means nothing without a compelling, consistent story to promote it. Getting the narrative right can be an agonizing process, but if done right can have lasting and measurable effects. The organization will embrace it. Salespeople will repeat it. Market influencers will endorse it. And customers and prospects will feel like you are speaking directly to them.
Leah’s presentation will offer tips and guidance not only for creating memorable and meaningful messages for your product, service or company but also for getting the story out to market.
The event includes a delicious catered dinner and quality networking with like-minded product people. Plus, you’ll leave with a greater appreciation for the importance of storytelling, and the inspiration to think of ways in which Product Managers like you can improve their own messaging and marketing mix.