Strong brands are an important part of any effective business growth strategy, and a company’s trademarks are among the most valuable brand assets that a business can develop.
Join Daniel Anthony and Andrea Kroetch as they discuss how to leverage trademarks to drive business advantage. Both Canadian and global markets will be discussed. This presentation will explore:
- Why are brands critical to your business?
- How do top companies grow strong brands?
- How can trademark protection be leveraged to protect brands and grow revenue?
- How do companies protect trademarks in a global marketplace?
- How to enforce trademarks and avoid risks of infringing competitor’s marks?
About Daniel Anthony
Daniel Anthony has more than 10 years’ experience as a litigator and specializes in all aspects of trademark and copyright law. He is also one of Canada’s leading experts in intellectual property issues relating to the internet, social media and domain names, advising clients ranging from start-ups to fortune 500 companies.
About Andrea Kroetch
Andrea Kroetch‘s practice focusses on trademark counselling, prosecution and litigation covering all aspects of the trademark life cycle, including clearance, trademark prosecution, opposition and enforcement. Andrea also has significant experience in drafting, reviewing and negotiating commercial agreements pertaining to intellectual property, with a particular emphasis on licensing, commercialization and procurement.
About Smart & Biggar
Smart & Biggar helps the world’s leading tech companies protect and leverage their IP, and advise them on how to use IP Strategy to secure growth around the world.