The internet has fundamentally shifted how we do business today, but for many business owners the new methods of reaching customers can be overwhelming. Creating a digital marketing plan eases this pressure for a business owner by allowing them to make informed decisions on which online strategies to use and how to measure their return on investment.
In this interactive workshop, you will discover the steps of creating a digital marketing plan and learn how this plan will benefit your business. This includes identifying target markets, building buyer personas and choosing the proper digital strategies for your business creating key performance indicators to measure your success.
This workshop is right for you if you are a business who has little digital marketing experience or you are looking to back up your online presence with more strategy. This session will offer an overview of popular digital strategies but will not cover each of them in-depth.
Speaker: Josh O’Reilly, Entrepreneurship Programs Lead