This event is part of Demand Spring’s quarterly Marketing Therapy series in Boston, aimed at helping marketing executives and practitioners optimize their marketing practices and outcomes.
This two-hour, interactive event will provide you with insights on taking the next steps in leveraging Marketing Automation to create a modern engagement marketing infrastructure. Hosted by Marketo and Demand Spring, and featuring a panel of your peers who will discuss:
- Going beyond email – creating a marketing automation roadmap to drive engagement
Building a lead scoring model that truly delivers engaged, sales-ready leads
- Implementing an omni-channel nurture strategy, leveraging 3rd party marketing data and integration, that accelerates conversion
- Measuring engagement and ROI with analytic reports and processes
- Driving effective lead management and marketing and sales alignment