This event is part of Demand Spring’s quarterly Marketing Therapy series in Boston, aimed at helping marketing executives and practitioners optimize their marketing practices and outcomes.

This two-hour, interactive event will provide you with insights on taking the next steps in leveraging Marketing Automation to create a modern engagement marketing infrastructure. Hosted by Marketo and Demand Spring, and featuring a panel of your peers who will discuss:

• Going beyond email – creating a marketing automation roadmap to drive engagement
  Building a lead scoring model that truly delivers engaged, sales-ready leads
• Implementing an omni-channel nurture strategy, leveraging 3rd party marketing data and integration, that accelerates conversion
• Measuring engagement and ROI with analytic reports and processes
• Driving effective lead management and marketing and sales alignment