Growing your company’s product, that’s what’s on your plate for the next little while. You’ve been dabbling in analytics, maybe setting up Mixpanel or Amplitude, maybe you got a funnel defined in there too. You know this is the way to go, but that funnel only explains a minority of your purchaser’s journey. How many paths are people taking? Lots of people on my newsletter, but really small numbers on the tail end. What to do about those gaps I see in the funnel?
The problem isn’t with marketing, you have enough people at the start of the funnel. The problem is that they take on those first steps in their journey with you, but don’t go further than that. What’s missing? What’s holding them from further developing their relationship with you? Maybe you lack understanding of your user’s journey and those holes in your knowledge are preventing you from offering a funnel that makes sense to them.
For this meetup, Olivier Dupuis will be joined by Pascal Laliberté to take this scenario and see what can be done. Olivier will represent the quantitative, analytics side, and Pascal, with his background in Jobs-to-be-done interviews, will represent the qualitative, customer discovery side.