Managing your own Google AdWords account? Most “do it your selfers” make at least two of the expensive errors we’ll solve in this seminar.
Adwords, Google’s advertising platform is very profitable if you avoid making some common mistakes. They are the kind of errors that cost a lot of money and can leave some feeling discourage. In this beginner level seminar we’ll run down ten common costly AdWords mistakes many “do it yourselfers” make and how to fix them; including:
- Getting all that data working for you (understanding key terms)
- Keyword research
- Relationships; Campaigns, Ad Groups, and landing pages
- Set up for success
- The rest will surprise you
You won’t want to miss this if you are thinking about or managing your own AdWords account. We’ll get your AdWords converting in no time.
About The Presenter
David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing AdWords accounts for more than five years and is a recognized digital advertising and promotion expert.
David is certified with Google AdWords and has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.