This session is meant for the beginner Google Analytics user. Your website has lots to tell you about visitor behaviour. However, if you’re like most entrepreneurs, website owners, and bloggers, you don’t get strategic and meaningful data from the metrics produced by Google Analytics. In this introductory session, learn how Google Analytics tells you the story. We will include in the workshop a live demonstration to show you how to use Google Analytics to reveal things like:
- What are your most valuable traffic sources (valuable, not popular)?
- What are your most valuable pages / blog posts?
- How can you use Google Analytics to stir your creative juices?
Offered in partnership with David Bird of Bird’s Eye Marketing. David Bird has spent 15 years working as a content marketer where he’s used Google Analytics to guide marketing and sales strategy decisions.