With the evolution of analytics technology, the web has become a significant source of digital data for marketing decision making. But with the rise of cloud technology, this digital data is increasingly being used beyond the marketing department as the source for traditional business decision making, from supply chain to the sales cycle and even human resourcing.
In this session Jim Cain, the Founder and CEO of Napkyn Analytics, will break down the history of digital analytics, the current state of industry best practice for digital data analysis and analytics technology infrastructure, and share real world use cases for best-in-class applications. With an emphasis on the intersection and integration of digital analytics with a data science practice, each listener will leave the session with new insight, strategic direction, and applicable tactics for a career in data science and digital analytics.