Nov Q&A: Member Value, Non-Dues Revenue, and New Association Business Models

Associations are under constant pressure to do more with less, to offer increasing value to members, while also creating additional revenue.

Yet the association business model is under assault: a tough economy has taken its toll on membership revenues, younger prospective members are “nibblers” not joiners, and convention revenues are no longer reliable.

Join CSAE Griner Award recipient Randall Craig for a conversation and new thinking on association business models:

🤔 Is the traditional association business model really in jeopardy? Can it be rescued? (We also think so.)

🤔 Non-dues revenue beyond sponsorships, certification renewals, and trade show booth sales.

🤔 Is it really possible to compete against “free” alternatives, and win?

In this session, we’ll delve into the answers to the above questions, and provide bold (and realistic) recommendations on them. We will also spend some time on membership retention and demonstrating member value, including:

✅ Building an aligned, growth-minded member community.

✅ Productivity and value: How to outsource draining ongoing responsibilities to free up staff and volunteer time for higher order priorities.

🗓️ Date: Wednesday, November 6 at 12 noon ET

Please send your questions in advance to [email protected] and we will do our best to address them during the hour.