This session will be of interest to small business and nonprofits, and all who reach clients through email marketing. What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing. Learn why regular e-mail doesn’t work, and get insider tips on design elements that are effective (and those that aren’t). Discover automated email list building tools, and find out how to get your emails opened and how to track results. Presented in partnership with John Lepore, Authorized Local Expert (ALE) for Constant Contact.