Protecting and Exploiting your IP: Why do people buy your products or services and how do you protect your advantage?
Often, the “sales points” are intangible results of a business’ creativity, innovation or skill. What if your competitors simply copied or took advantage of your sales points? Intellectual property (“IP”) can minimize that risk and add value. Consider what IP is suitable for you – including patent, trade-mark, industrial design, copyright, or trade secret. Whether you are an entrepreneur or start-up, looking for practical tips and examples, or an SME interested in formalizing your approach to developing IP, we invite you to join Jean-Charles Grégoire (“JC”) in a presentation that covers how to capture, secure, and exploit your IP in today’s markets.
About JC Grégoire
JC is a partner, lawyer and patent agent at Marks & Clerk, with over ten years’ experience securing protection for high tech, mechanical and consumer products. He advises innovators and multinational companies on building and managing IP portfolios.
About Marks & Clerk
Marks & Clerk is one of the world’s leading IP firms, with their Canadian office being established in 1921. With offices in Canada, Europe and Asia, they have a unique ability to secure IP protection across the globe, and to offer their team’s expertise in a wide range of industries.