This class is for graduates of Camp Tech’s Social Media Basics class, or those who already have some experience with running social media accounts. Now that your Facebook business page, Instagram business profile, and Twitter profile are set up, we will focus on social media marketing strategy through the examination of case studies. You will learn how to write content that’s appropriate for your brand, use scheduling tools to make your life easier, and discover how to run a successful social media campaign (like a contest or other promotion) from start to finish. We’ll also cover social media metrics and analytics, so you can quantifiably measure your efforts. After attending this class, you will have a much better understanding of Facebook, Instagram, and Twitter best practices for your business or organization.
Note: Laptop computers aren’t absolutely necessary for this workshop, but we encourage you to bring one so you can follow along.