This high-level course will take you through the main elements of a fundraising strategy, including case for support, setting priorities, funder relationships, ethical policies, and allocating resources for your fundraising program. You will learn the essential building blocks of any fundraising strategy, as well as criteria to determine which fundraising approaches are most likely to help your organization meets its strategic operational goals.

Learning Objectives

• Understand the main elements of a case for support
• Criteria to use in deciding which fundraising streams to develop
• Strategies to recruit, steward, and increase giving from donors through numerous fundraising avenues, such as planned giving, major gifts, grants, and others
• Identify resources and resource gaps in achieving your fundraising goals

Instructor
Mena Gainpaulsingh is a fundraising professional and consultant specializing in strategy, individual giving, capital campaigns, grant writing, prospect research and event management. She has worked in the sector for more than 18 years, initially at the Medical Foundation for the Care of Victims of Torture, where she worked on a capital campaign to build a new treatment centre for torture survivors.
As a fundraising consultant, Mena has worked for a broad range of organizations, including WaterAid Canada, Starlight Children’s Foundation and Virgin Unite. In a voluntary capacity Mena has sat on the boards of the Institute of Fundraising, the Institute of Fundraising’s National Convention 2010, the Steering Committee for Starlight Children’s Foundation and served as Co-Chair of the Fundraising Committee for Ottawa Rape Crisis Centre.
Mena has delivered training internationally on strategy, major gifts international fundraising, relationship development and grant writing at a number of venues, including: City of Ottawa Arts Centres, Volunteer Ottawa, Algonquin College AFP Ottawa and Toronto.