Before our customers buy they usually search the web or “Google it”. This moment, when they are actively looking, is the ideal time to advertise.
Adwords, Google’s advertising platform is a complex sometimes overwhelming advertising product which makes it easy to make costly mistakes. In this beginner level seminar we’ll run down ten costly AdWords mistakes many “do it yourselfers” make and how to fix them; including:
- Getting all that data working for you (understanding key terms)
- Keyword research
- Relationships; Campaigns, Ad Groups, and landing pages
- Set up for success
- The rest will surprise you
You won’t want to miss this if you are thinking about or managing your own AdWords account. We’ll get your AdWords converting in no time.
About The Presenter
David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing AdWords accounts for more than five years and is a recognized digital advertising and promotion expert.
David is certified with Google AdWords and has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.