Killer web content can help you tell the story of your brand and drive long-lasting results through building a connection with your audience. Whether you are looking for more sales, more signups, or more visitors, telling great stories that provide value for your audience is the key to engagement and loyalty. In this course, you will learn how to develop a voice and tone for your brand, how to identify your target audience, and how to write in a way that engages with them. You will learn how everything you write is an opportunity to delight, educate and engage your audience. This interactive and fun workshop will help discover the balance between art and science that makes for the great content and the best stories.