Branding: A Legal Guide for Business Owners

Details
Date:

June 15

Time:

10:00 am - 11:30 am

Event Category:

Invest Ottawa Events

Click to Register: https://www.eventbrite.ca/e/branding-a-legal-guide-for-business-owners-tickets-342405452927
Organizer

Invest Ottawa Education Centre

Website: https://www.eventbrite.ca/o/invest-ottawa-education-centre-1492863402

Presented by Invest Ottawa Partner, Smart & Biggar

A brand is a powerful tool that differentiates you and your business in a crowded marketplace. Your customers rely on your trademark to ensure that they are getting the quality they have come to expect from you. Whether your business is “high tech” or “high street”, this link between you and your customers is a valuable asset.

Join Jamie-Lynn Kraft as she discusses how to leverage trademark rights to drive business advantage. Both Canadian and global markets will be discussed. In particular, the presentation will explore:

  • Why are brands critical to your business?
  • How do you choose a powerful brand?
  • How do you protect your trademarks in a global marketplace?
  • How do you create exclusivity in a crowded industry?

About the Speaker: Jamie-Lynn Kraft

Jamie-Lynn Kraft, of Smart & Biggar, has a passion for helping businesses grow and for providing the tools needed to fully harness the potential of her clients’ brands and their IP assets. She works with clients in a wide variety of fields, from small- and medium-sized enterprises to multinational corporations, covering all industry areas including fashion, cosmetics, food and beverage, information technology and manufacturing.

About Smart & Biggar

Smart & Biggar helps the world’s leading tech companies protect and leverage their IP, and advises them on how to use IP Strategy to secure growth around the world. Headquartered in Ottawa with a national presence, Smart & Biggar has a consistent track record and reputation as the leaders for IP and tech law in Canada.

REGISTER HERE

2022-06-15 10:00:00 2022-06-15 11:30:00 America/Toronto Branding: A Legal Guide for Business Owners Details Date: June 15 Time: 10:00 am - 11:30 am Event Category: Invest Ottawa Events Click to Register: https://www.eventbrite.ca/e/branding-a-legal-guide-for-business-owners-tickets-342405452927 Organizer Invest Ottawa Education Centre Website: https://www.eventbrite.ca/o/invest-ottawa-education-centre-1492863402 Presented by Invest Ottawa Partner, Smart & Biggar A brand is a powerful tool that differentiates you and your business in a crowded marketplace. Your customers rely on your […]
Details Date: Jun 15 @ 10:00 am - 11:30 am Cost: Registration: https://www.eventbrite.ca/e/branding-a-legal-guide-for-business-owners-tickets-342405452927 Organizer: Invest Ottawa Education Centre