When it comes to turning website traffic into leads, content is key.
Whether it’s a webpage, blog post, FAQ, case study, or infographic, purposeful content is the piece of your marketing strategy that provides your audience with the answers they are looking for.
Content marketing allows you to communicate your expertise to your target customers and build loyal, long-lasting relationships.
Join seoplus+’s Content Marketing Coordinator/ Lead, Jessica Coghlan, where she will walk you through the steps of creating an effective content marketing strategy, focused on engaging customers through valuable, relevant, and consistent content.
About the Speaker- Jessica Coghlan
Jessica leads the content marketing department at seoplus+. With years of experience in content creation, Jessica helps businesses achieve their objectives and goals by developing and executing SEO-focused content strategies. She works closely with her clients to understand their needs and delivers web content, blogs, and more to communicate their brand to target audiences.
Digital Main Street is helping small businesses impacted by COVID-19 in Ontario to recover and grow.
Through the Digital Main Street Future Proof Program, qualified applicants (restaurant, retail shops, skilled trades, and home-based businesses) can access their own digital squad, business advisors, and training resources – for free.
Learn more about Digital Main Street by visiting investottawa.ca/digital-main-street.
This project is funded in part by the Government of Canada through the Federal Economic Development Agency for Southern Ontario.