Every brand has a story. Learn how to craft powerful copywriting that puts your customer at the heart of your brand’s story.

You’ll learn copywriting fundamentals – from message clarity to tone of voice.

Bring a pen and paper to apply lessons learned in class.

About the Speaker: Sarah Gencarelli

Sarah is an awarded brand strategist, copywriter, instructor, and entrepreneur. She’s a founding partner of wild idea co., a remote brand consultancy and creative studio based in Ottawa.

Sarah works closely with founders and marketing teams to clarify and amplify brand stories. She’s known for her ability to straddle both strategic and creative thinking and is a sought-after partner to agencies and start-ups for this reason.

She’s worked with brands large and small, from national brands like KitchenAid, Creemore Springs, and The Ritz-Carlton, to start-ups like Unity Wellness (CBD) and Air Matrix (drone technology), among others.

She’s passionate about supporting the entrepreneurial community. Sarah is an Invest Ottawa Small Business Advisor. She has led workshops at Invest Ottawa, Women Mean Business, incubator13, Energia Ventures, and Algonquin College.

About Digital Main Street

Digital Main Street is helping small businesses impacted by COVID-19 in Ontario to recover and grow. Through the Digital Main Street Future Proof Program, qualified applicants (restaurant, retail shops, skilled trades, and home-based businesses) can access their own digital squad, business advisors, and training resources – for free.

Learn more about Digital Main Street by visiting investottawa.ca/digital-main-street.