How can you continue to deliver value in a completely digital economy? What are the needs of your customers? How important is it for entrepreneurs to embrace an online presence?
Join us for this panel discussion that will explore these questions and the importance of investing in your digital presence.
Learn from experts and entrepreneurs who have first-hand experience as we explore best practices, digital tools, and resources that will help you with pivoting your business.
Who should come?
Whether you’re a seasoned business owner, self-employed, or looking to take a leap into entrepreneurship, you are welcome to join.
This event is focused on supporting women, but everyone is welcome, including BIPoC, racialized, transgender, two-spirit and non-binary individuals.
We aim to create a ‘brave space’ to learn, voice, and discuss the challenges – and opportunities – your business or organization is facing in moving online.
Mariam Zohouri : Mariam Zohouri knows how to get people excited. Through human-centred communications and bold storytelling, she’s propelled the growth, engagement and reach of local and national organisations in entrepreneurship, tech, public office and community impact.
Isabelle Perreault: Isabelle is a digital transformation and marketing executive with over 20 years of experience. She has spent her career studying the effects of technology on business, organizational readiness and the consumer. Passionate about innovation, business transformation and go to market strategies, she founded Differly Inc. to help organizations and their leaders uncover new opportunities and become more competitive in a digital economy.
Deborah Ntawigirira : Deborah is the co-founder of Izere Coffee, which sells specialty coffee from Burundi, her country of origin. Deborah is a recent participant in the Digital Main Street Future Proofing Program where she pivoted her business to have a stronger online presence.
As reflected in the brand’s name, Izere is founded on the values of hope and faith, traits that exemplify the strong spirit of resilience and optimism of the local people. Izere Coffee makes it a point to treat every actor of the value chain with dignity and consideration.
About Impact Hub and WEKH
This event is being hosted in partnership with Impact Hub Ottawa and the Women Entrepreneurship Knowledge Hub (WEKH), of which Impact Hub Ottawa is one of ten Regional Hubs.
What is Impact Hub Ottawa? Impact Hub Ottawa is a non-profit coworking community of people, places, and programs designed to support purpose-driven individuals and organizations. They offer virtual and place-based memberships to help you take entrepreneurial and collaborative action for a better world.
What is WEKH? Led by Ryerson University’s Diversity Institute, the Brookfield Institute for Innovation + Entrepreneurship and the Ted Rogers School of Management with over 50 partner organizations, WEKH is a nation-wide network of researchers, business support organizations, and key stakeholders aiming to reduce barriers and grow women’s entrepreneurship in Canada.
Learn more about WEKH here.
About Digital Main Street
Digital Main Street is helping small businesses impacted by COVID-19 in Ontario to recover and grow.
Through the Digital Main Street Future Proof Program, qualified applicants (restaurant, retail shops, skilled trades, and home-based businesses) can access their own digital squad, business advisors, and training resources – for free.
This project is funded in part by the Government of Canada through the Federal Economic Development Agency for Southern Ontario.