November 10 @ 10:00 am – 11:00 am
Note: This event page is for the virtual option of our hybrid model. If wanting to attend in person, click here to go to the “in person” event page.
Google Advertising: The Business Owner’s Starter Guide
You’ve probably heard different things about Google Advertising, some good, some not-so-good. In this free webinar, we will unveil the facts about this often misunderstood form of online promotion, and lay out a framework that will help you decide if it’s right for your business.
Google Advertising can be very powerful, but only if it’s done properly. This webinar is designed specifically for business owners who want to learn more about how Google Ads work, and more importantly, how well it could work for them.
By the end of this webinar, you will have a solid understanding of how Google Ads are priced, how to set a realistic budget, and how to identify your return on investment.
If you’ve ever been curious about Google Advertising, you won’t want to miss this session!
What you will Learn:
· Why Google Advertising is so powerful
· How Google Ads are priced
· How to set a realistic budget
· How to track your return on investment
About the Presenter
David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting NPOs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.
David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.