IP Strategy: Are you looking to get the most out of everything your company produces, including your products and the innovations
that make them possible? Are you looking to enter international markets? Developing an intellectual property (IP) strategy will help you
strategically grow your business and maximize the value of your IP. This seminar will outline what to consider when developing your IP
strategy in order to help you extract value from your IP, protect your business from competitors, gain a competitive advantage, or take
your business abroad.
And, You spent all that time developing a product and growing your brand—so why not make money from it? Intellectual property (IP)
commercialization is the process of transforming your IP innovations and creations into commercially viable products or services.
Learn about some general avenues businesses take to profit from their inventions. While the focus of this seminar will be on
introductory pathways to commercialization, specifically assignment and licensing, more advanced avenues will also briefly be
discussed, in addition to some of the most important considerations to keep in mind as you explore ways to extract the value of your
IP.
About the Speaker: Caroline Lefebvre
Caroline Lefebvre is an Intellectual property advisor for the Canadian Intellectual Property Office (CIPO) since 2007. As such, she
raises awareness, informs and trains various groups, such as entrepreneurs, inventors, professors and students on the importance of
an adequate intellectual protection.
She is a Political Sciences graduate from the University of Ottawa, and has also worked in various sectors of the federal government.
Her experience led her to promote, among other issues, Canadian expertise in sustainable development in emerging countries, foreign
investments in Canada or the importance of the quality of web content.
Throughout her career, she has developed a strong expertise in project and event management, and also on building strategic
partnerships, in marketing and in providing training.
About CIPO
The Canadian Intellectual Property Office (CIPO) is a special operating agency of Innovation, Science and Economic Development
Canada that delivers intellectual property (IP) services in Canada and educate Canadians on how to use IP more effectively.
