Dec 16 @ 1:00 pm – 2:15 pm
Uncover Your Website Secrets with Google Analytics 4 (GA4) (Virtual)
About this workshop:
If your website could tell you the story about what makes your business successful online, would you listen?
The beauty is that your website CAN tell you that story, and that this powerful story is narrated by no other than Google Analytics 4 (GA4) – the website analytics tool. Unlocking that story is as simple as knowing what questions to ask.
In this interactive beginner-level seminar, you will learn how to unlock the story (and most importantly – the potential!) of your website. Find out why the most popular pages and traffic sources aren’t necessarily the most valuable ones and discover the secrets to online success as told by your own website.
Who should attend:
- Google Analytics beginners, with an existing GA4 account or not
- Google Analytics 4 users who want to improve their understanding of the tool and unlock more opportunities
What you will learn:
- Which reports are the most helpful
- How to determine where your visitors are coming from
- How to evaluate the extent to which your website is contributing to your business goals
Make sure to bring your questions! By the time you’re done, you will be able to make more strategic decisions for your business that will in turn make your narrative stronger.
About the speaker:
David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting NPOs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.
David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.
Shoebox enables hearing care around the world. It creates, sells, and supports products that help clinicians identify hearing loss. The maker of Shoebox, Clearwater Clinical, hit a huge milestone in 2018 when they entered a strategic partnership with international hearing device company 
Transforming our data-driven world takes talent, and MindBridge is where it’s happening. This is where you’ll take artificial intelligence to enable and inspire humans to do more and be better. Our people, our customers, and our investors agree: No one else is accomplishing what we’re doing with data-driven AI right now. 
Tehama is enabling the digital workplace of the future. 150 companies are using Tehama. 600,000+ hours of IT services delivered. Zero breaches. The company’s head office is in the heart of the highly desirable Westboro neighborhood of Ottawa where you have your pick of the best of Ottawa’s cafes, restaurants and shops. Prefer to work from home? Tehama offers remote working options and flexible core hours. Join a team of the best and brightest and enjoy competitive salaries, benefits and a commitment to YOUR long-term success. 
Spartan Bioscience aspires to unleash the power of DNA testing for everyone. Like the Spartan warriors of Ancient Greece, our smart, hard-working, and honorable team members get things done. Learn