Join Michelle Bell from Karma Dharma while she discusses the topics of social enterprise marketing, branding and exposure. All businesses need to understand their market and how to reach them. However, once you reach them you need to have a brand that sticks. Michelle will help you understand how to build your brand, how to profile your customers and will discuss ways to create your marketing strategy.
About the Speaker
Michelle has 20 years experience in marketing and operations. She has worked in traditional brand management for global consumer packaged good brands, professional services and national NFPs. In addition, she has worked in marketing and business strategy for the public sector, including Canada 150 for the Royal Canadian Mint. During her time in Toronto, she worked as a business consultant, driving strategy and customer intelligence for various businesses, including Heinz and Rogers Communications.
Insatiably curious and results driven, Michelle helps to bring the best out in all businesses. A problem solver by nature, she embraces thorny business challenges.