Everything from your products and services, all the way to your marketing, tells your brand story. But what story do you tell during a time of crisis?
In this webinar, we’ll discuss strategies to help your brand stay relevant, and useful, during the COVID-19 crisis. This isn’t the time to sit on the sidelines. This is an opportunity to make a real impact in the lives of your customers.
You’ll see real-world examples of brands navigating these challenges and gain a strategic framework to help you create your own plan fast. See you there!
About the Speaker: Sarah Gencarelli
Sarah is an awarded brand strategist, copywriter, instructor, and entrepreneur. She’s a founding partner of wild idea co., a remote brand consultancy and creative studio based in Ottawa.
Sarah works closely with founders and marketing teams to clarify and amplify brand stories. She’s known for her ability to straddle both strategic and creative thinking and is a sought-after partner to agencies and start-ups for this reason.
She’s worked with brands large and small, from national brands like KitchenAid, Creemore Springs, and The Ritz-Carlton, to start-ups like Unity Wellness (CBD) and Air Matrix (drone technology), among others.
She’s passionate about supporting the entrepreneurial community. Sarah is an Invest Ottawa Small Business Advisor. She has led workshops at Invest Ottawa, Women Mean Business, incubator13, Energia Ventures, and Algonquin College.