Have you come up with a name for your business that’s clever, catchy and describes the essence of you and your product? You may have just created a trademark! Everything that sets your business apart—its name, product and service name, slogans, logos and even sound—produces a brand image that your customers come to know. Learn how registering a trademark can protect your brand identity and set you apart from the competition.
This session is presented by Caroline Lefebvre from the Canadian Intellectual Property Office (CIPO).