Your website tells a powerful story about your business. Google Analytics is key to unlocking that story, but you need to ask the right questions.

This beginner level seminar shows you where your real website story lies in Google Analytics. For example your most valuable versus most popular pages and traffic sources. We’ll briefly talk about proper installation methods and then get into reports reading and setup.

Bring your questions, and be ready to have some fun!

After the seminar, you will be able to hear your website’s compelling story about your business and customers. From there, you will be making strategic decisions for your business that will make your story even better.

Learning Objectives
By the end of this seminar you will know:

• Which reports help you the most;
• How to evaluate where your visitors are coming from; and
• How to evaluate your website’s contribution to your business goals.

This seminar also includes live how-to demonstrations.

Instructor
David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing AdWords accounts for more than five years and is a recognized digital advertising and promotion expert.

David is certified with Google AdWords and has a Certificate of Achievement in Web Analytics from the University of British Columbia, and has completed coursework in E-Marketing with the Canadian Marketing Association.