Google Advertising : The Free & The Paid

Details
Date:

mars 11

Time:

10:00 - 11:30

Click to Register: https://www.eventbrite.ca/e/google-advertising-the-free-the-paid-tickets-140862949875
Organizer

Invest Ottawa Education Centre

Website: https://www.eventbrite.ca/o/invest-ottawa-education-centre-1492863402
Learn how to get your business on the (Google) Map, increase the frequency you show up on the Google Map and much more.

How to Get the Best of Both Worlds

Believe it or not, Google has free advertising! Have you ever seen a map with little red pins highlighting businesses related to your search? How about a business profile on the right side of the search page summarizing products and services?

These are among the most coveted spots for businesses! Why? Because they are free and they get tons of clicks and website traffic, driving awareness, user engagement and ultimately more qualified leads.

This beginner-level seminar will show you how to get your business on the map. You’ll be amazed how easy it is! After that, you will learn how to make your listing shine, so your profile can appear more often and get you more clicks!

Google’s paid form of advertising a.k.a Google Ads (formerly AdWords) is easier and cheaper than you think. This session will show you how to properly set it up – so you can make money right out of the gate instead of getting frustrated! Learn how to control costs per-click by showing up only when it’s most relevant to your business.

At the end of it all, we will combine the paid and free advertising to work together towards the success of your business.

In this seminar learn how to:

  • Get your business on the (Google) Map
  • Increase the frequency you show up on the Google Map
  • Advertise with Google Ads- without breaking your bank account
  • Set up your advertising account for success: win the race to the top

About the Presenter

David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting NPOs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.

David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.

 

 

*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it, please check your junk mailbox.

About Digital Main Street

Digital Main Street is helping small businesses impacted by COVID-19 in Ontario to recover and grow.

Through the Digital Main Street Future Proof Program, qualified applicants (restaurant, retail shops, skilled trades, and home-based businesses) can access their own digital transformation team, business advisors, and training resources – for free.

Learn more about Digital Main Street by visiting investottawa.ca/digital-main-street.

 

This project is funded in part by the Government of Canada through the Federal Economic Development Agency for Southern Ontario.

2021-03-11 10:00:00 2021-03-11 11:30:00 America/Toronto Google Advertising : The Free & The Paid Details Date: mars 11 Time: 10:00 - 11:30 Click to Register: https://www.eventbrite.ca/e/google-advertising-the-free-the-paid-tickets-140862949875 Organizer Invest Ottawa Education Centre Website: https://www.eventbrite.ca/o/invest-ottawa-education-centre-1492863402 Learn how to get your business on the (Google) Map, increase the frequency you show up on the Google Map and much more. How to Get the Best of Both Worlds Believe it or not, Google […]
Details Date: Mar 11 @ 10:00 - 11:30 am Cost: Registration: https://www.eventbrite.ca/e/google-advertising-the-free-the-paid-tickets-140862949875 Organizer: Invest Ottawa Education Centre
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