If your website could tell you a story about what makes your business successful online, would you listen?
Well it can, and this powerful story is narrated through Google Analytics. Unlocking it is as simple as knowing how to ask the right questions.
In this beginner-level seminar, you will learn how to unlock the story of your website. Find out why the most popular pages and traffic sources aren’t necessarily the most valuable ones and discover the secrets to online success as told by your own website.
Bring your questions and be ready to have some fun!
By the time you’re done, you will be able to make strategic decisions for your business that will make your story even better.
This webinar will teach you:
- Which reports help you the most.
- How to evaluate where your visitors are coming from; and
- How to evaluate your website’s contribution to your business goals.
About the Speaker: David Bird
David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.
David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.
About Digital Main Street
Digital Main Street is helping small businesses impacted by COVID-19 in Ontario to recover and grow. Through the Digital Main Street Future Proof Program, qualified applicants (restaurant, retail shops, skilled trades, and home-based businesses) can access their own digital squad, business advisors, and training resources – for free.
Learn more about Digital Main Street by visiting investottawa.ca/digital-main-street.
*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it, please check your junk mailbox.