{"id":135708,"date":"2026-01-14T14:17:12","date_gmt":"2026-01-14T19:17:12","guid":{"rendered":"https:\/\/www.investottawa.ca\/?post_type=event&#038;p=135708"},"modified":"2026-01-14T14:17:12","modified_gmt":"2026-01-14T19:17:12","slug":"engaging-u-s-dod-end-users-how-to-find-meet-and-win-with-this-critical-group","status":"publish","type":"event","link":"https:\/\/www.investottawa.ca\/fr\/event\/engaging-u-s-dod-end-users-how-to-find-meet-and-win-with-this-critical-group\/","title":{"rendered":"Engaging U.S. DoD End Users: How to Find, Meet, and Win with This Critical Group"},"content":{"rendered":"<p>Canadian companies that consistently win U.S. DoD contracts share one trait: they begin with the End Users \u2014 the people closest to the mission, the pain, and the operational need.<\/p>\n<p>In this webinar, Judy Bradt, CEO of Summit Insight, walks you step-by-step through how to identify, meet, and meaningfully connect with End Users, embedded SMEs, and Contracting Officer Representatives (CORs) \u2014 the humans who shape requirements long before Contracting ever gets involved.<\/p>\n<p>You\u2019ll learn practical, repeatable methods to build trust, uncover real operational needs, and create early opportunities that grow into larger wins.<\/p>\n<p><strong>What You\u2019ll Learn:<\/strong><\/p>\n<p>Why the winning sequence End Users \u2192 embedded SMEs \u2192 CORs \u2192 Contracting accelerates early traction for Canadian suppliers<br \/>\nSeven proven places to find End Users, SMEs, and CORs \u2014 and how to recognize the real buyers by job titles, mission pressures, and operational roles<\/p>\n<p>What DoD End Users consider \u201ctrusted content\u201d \u2014 and why small, useful, mission-grounded insights outperform marketing every time<br \/>\nHow to create 10 small, trust-building micro engagements that open doors and build relationship momentum<br \/>\nHow to prepare a mission-focused capability statement and briefing \u2014 the format End Users and SMEs will actually read<br \/>\nHow the October\u2013March pre-solicitation window works and why End Users prefer early collaboration before funding appears<br \/>\nHow to unlock early, low-risk wins under $350K to build the U.S. past performance needed for larger opportunities<\/p>\n<p><strong>Who Should Attend:<\/strong><br \/>\nIndividuals working with Canadian companies who are responsible for identifying U.S. DoD federal government opportunities, building relationships, and\/or writing proposals.<\/p>\n<p>Join us!<\/p>\n<p>The webinar will be delivered in English, but materials will be available in French after the presentation.<\/p>\n","protected":false},"parent":0,"template":"","class_list":["post-135708","event","type-event","status-publish","hentry","event-category-other-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engaging U.S. DoD End Users: How to Find, Meet, and Win with This Critical Group | Investir Ottawa<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engaging U.S. DoD End Users: How to Find, Meet, and Win with This Critical Group | Investir Ottawa\" \/>\n<meta property=\"og:description\" content=\"Canadian companies that consistently win U.S. DoD contracts share one trait: they begin with the End Users \u2014 the people closest to the mission, the pain, and the operational need. 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