{"id":137958,"date":"2026-05-19T14:41:57","date_gmt":"2026-05-19T18:41:57","guid":{"rendered":"https:\/\/www.investottawa.ca\/?post_type=event&#038;p=137958"},"modified":"2026-05-19T14:41:57","modified_gmt":"2026-05-19T18:41:57","slug":"webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience","status":"publish","type":"event","link":"https:\/\/www.investottawa.ca\/fr\/event\/webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience\/","title":{"rendered":"WEBINAR\u2014Turning Journey Maps into Better Products: Stakeholder Alignment, Trust and Customer Experience"},"content":{"rendered":"<p>June 3, 1:00-2:00 pm<\/p>\n<p>Virtual via Zoom<\/p>\n<p>Join Sarah Catherine Gauthier, Product Manager at Costco Wholesale Canada, and Nilufer Erdebil, Founder &amp; CEO of Spring2 Innovation, for a practical webinar exploring how journey mapping, product management and cross-functional collaboration really work in complex environments like retail and global supply chains.<\/p>\n<p>We\u2019ll cover how journey maps are used in practice, what changes after creating them, how to handle resistance from stakeholders, and why relationship building is essential to trust and alignment. We\u2019ll also explore how roles like product managers and product owners operate in these systems and what impacts real-world constraints have on how people work.<\/p>\n<p>If you\u2019ve ever struggled with alignment, complexity or getting people on the same page, this session will bring real-world insight and experience.<\/p>\n<p>Registration for the free webinar\u2014https:\/\/us02web.zoom.us\/webinar\/register\/4717789552705\/WN_5JHxICyJTkag2UUsQgsDWg<\/p>\n<p>&nbsp;<\/p>\n<p data-pm-slice=\"1 1 [&quot;list&quot;,{},&quot;list_item&quot;,{&quot;indent&quot;:2,&quot;type&quot;:&quot;bulleted&quot;}]\"><em>This event is not affiliated with Invest Ottawa and is independently organized by a third party.<\/em><\/p>\n","protected":false},"parent":0,"template":"","class_list":["post-137958","event","type-event","status-publish","has-post-thumbnail","hentry","event-category-other-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WEBINAR\u2014Turning Journey Maps into Better Products: Stakeholder Alignment, Trust and Customer Experience | Investir Ottawa<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WEBINAR\u2014Turning Journey Maps into Better Products: Stakeholder Alignment, Trust and Customer Experience | Investir Ottawa\" \/>\n<meta property=\"og:description\" content=\"June 3, 1:00-2:00 pm Virtual via Zoom Join Sarah Catherine Gauthier, Product Manager at Costco Wholesale Canada, and Nilufer Erdebil, Founder &amp; CEO of Spring2 Innovation, for a practical webinar exploring how journey mapping, product management and cross-functional collaboration really work in complex environments like retail and global supply chains. We\u2019ll cover how journey maps [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investottawa.ca\/event\/webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Investir Ottawa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InvestOttawa\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investottawa.ca\/wp-content\/uploads\/gravity_forms\/1-94764717de7678848b0f06d56ac1457e\/2026\/05\/june-3-webinar-1920-1080.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@invest_ottawa\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/event\\\/webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience\\\/\",\"url\":\"https:\\\/\\\/www.investottawa.ca\\\/event\\\/webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience\\\/\",\"name\":\"WEBINAR\u2014Turning Journey Maps into Better Products: Stakeholder Alignment, Trust and Customer Experience | Investir Ottawa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/event\\\/webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/event\\\/webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.investottawa.ca\\\/wp-content\\\/uploads\\\/gravity_forms\\\/1-94764717de7678848b0f06d56ac1457e\\\/2026\\\/05\\\/june-3-webinar-1920-1080.png\",\"datePublished\":\"2026-05-19T18:41:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/event\\\/webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.investottawa.ca\\\/event\\\/webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/event\\\/webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.investottawa.ca\\\/wp-content\\\/uploads\\\/gravity_forms\\\/1-94764717de7678848b0f06d56ac1457e\\\/2026\\\/05\\\/june-3-webinar-1920-1080.png\",\"contentUrl\":\"https:\\\/\\\/www.investottawa.ca\\\/wp-content\\\/uploads\\\/gravity_forms\\\/1-94764717de7678848b0f06d56ac1457e\\\/2026\\\/05\\\/june-3-webinar-1920-1080.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/event\\\/webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.investottawa.ca\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WEBINAR\u2014Turning Journey Maps into Better Products: Stakeholder Alignment, Trust and Customer Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/#website\",\"url\":\"https:\\\/\\\/www.investottawa.ca\\\/\",\"name\":\"Investir Ottawa\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.investottawa.ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/#organization\",\"name\":\"Invest Ottawa\",\"url\":\"https:\\\/\\\/www.investottawa.ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.investottawa.ca\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Logo_InvestOttawa.png\",\"contentUrl\":\"https:\\\/\\\/www.investottawa.ca\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Logo_InvestOttawa.png\",\"width\":400,\"height\":172,\"caption\":\"Invest Ottawa\"},\"image\":{\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/InvestOttawa\",\"https:\\\/\\\/x.com\\\/invest_ottawa\",\"http:\\\/\\\/instagram.com\\\/investottawa\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/invest-ottawa\",\"http:\\\/\\\/pinterest.com\\\/investottawa\",\"http:\\\/\\\/www.youtube.com\\\/investottawa\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WEBINAR\u2014Turning Journey Maps into Better Products: Stakeholder Alignment, Trust and Customer Experience | Investir Ottawa","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"WEBINAR\u2014Turning Journey Maps into Better Products: Stakeholder Alignment, Trust and Customer Experience | Investir Ottawa","og_description":"June 3, 1:00-2:00 pm Virtual via Zoom Join Sarah Catherine Gauthier, Product Manager at Costco Wholesale Canada, and Nilufer Erdebil, Founder &amp; CEO of Spring2 Innovation, for a practical webinar exploring how journey mapping, product management and cross-functional collaboration really work in complex environments like retail and global supply chains. We\u2019ll cover how journey maps [&hellip;]","og_url":"https:\/\/www.investottawa.ca\/event\/webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience\/","og_site_name":"Investir Ottawa","article_publisher":"https:\/\/www.facebook.com\/InvestOttawa","og_image":[{"url":"https:\/\/www.investottawa.ca\/wp-content\/uploads\/gravity_forms\/1-94764717de7678848b0f06d56ac1457e\/2026\/05\/june-3-webinar-1920-1080.png","width":1,"height":1,"type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@invest_ottawa","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.investottawa.ca\/event\/webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience\/","url":"https:\/\/www.investottawa.ca\/event\/webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience\/","name":"WEBINAR\u2014Turning Journey Maps into Better Products: Stakeholder Alignment, Trust and Customer Experience | Investir Ottawa","isPartOf":{"@id":"https:\/\/www.investottawa.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.investottawa.ca\/event\/webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience\/#primaryimage"},"image":{"@id":"https:\/\/www.investottawa.ca\/event\/webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.investottawa.ca\/wp-content\/uploads\/gravity_forms\/1-94764717de7678848b0f06d56ac1457e\/2026\/05\/june-3-webinar-1920-1080.png","datePublished":"2026-05-19T18:41:57+00:00","breadcrumb":{"@id":"https:\/\/www.investottawa.ca\/event\/webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.investottawa.ca\/event\/webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.investottawa.ca\/event\/webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience\/#primaryimage","url":"https:\/\/www.investottawa.ca\/wp-content\/uploads\/gravity_forms\/1-94764717de7678848b0f06d56ac1457e\/2026\/05\/june-3-webinar-1920-1080.png","contentUrl":"https:\/\/www.investottawa.ca\/wp-content\/uploads\/gravity_forms\/1-94764717de7678848b0f06d56ac1457e\/2026\/05\/june-3-webinar-1920-1080.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.investottawa.ca\/event\/webinar-turning-journey-maps-into-better-products-stakeholder-alignment-trust-and-customer-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.investottawa.ca\/fr\/"},{"@type":"ListItem","position":2,"name":"WEBINAR\u2014Turning Journey Maps into Better Products: Stakeholder Alignment, Trust and Customer Experience"}]},{"@type":"WebSite","@id":"https:\/\/www.investottawa.ca\/#website","url":"https:\/\/www.investottawa.ca\/","name":"Investir Ottawa","description":"","publisher":{"@id":"https:\/\/www.investottawa.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.investottawa.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.investottawa.ca\/#organization","name":"Invest Ottawa","url":"https:\/\/www.investottawa.ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.investottawa.ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.investottawa.ca\/wp-content\/uploads\/2019\/06\/Logo_InvestOttawa.png","contentUrl":"https:\/\/www.investottawa.ca\/wp-content\/uploads\/2019\/06\/Logo_InvestOttawa.png","width":400,"height":172,"caption":"Invest Ottawa"},"image":{"@id":"https:\/\/www.investottawa.ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/InvestOttawa","https:\/\/x.com\/invest_ottawa","http:\/\/instagram.com\/investottawa","http:\/\/www.linkedin.com\/company\/invest-ottawa","http:\/\/pinterest.com\/investottawa","http:\/\/www.youtube.com\/investottawa"]}]}},"_links":{"self":[{"href":"https:\/\/www.investottawa.ca\/fr\/wp-json\/wp\/v2\/event\/137958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investottawa.ca\/fr\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.investottawa.ca\/fr\/wp-json\/wp\/v2\/types\/event"}],"version-history":[{"count":0,"href":"https:\/\/www.investottawa.ca\/fr\/wp-json\/wp\/v2\/event\/137958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.investottawa.ca\/fr\/wp-json\/wp\/v2\/media\/137959"}],"wp:attachment":[{"href":"https:\/\/www.investottawa.ca\/fr\/wp-json\/wp\/v2\/media?parent=137958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}