{"id":119722,"date":"2022-12-07T14:19:19","date_gmt":"2022-12-07T19:19:19","guid":{"rendered":"https:\/\/www.investottawa.ca\/eventbrite-event\/google-advertising-the-business-owners-starter-guide-in-person-2\/"},"modified":"2022-12-09T13:52:11","modified_gmt":"2022-12-09T18:52:11","slug":"google-advertising-the-business-owners-starter-guide-in-person-2","status":"publish","type":"eventbrite_events","link":"https:\/\/www.investottawa.ca\/fr\/eventbrite-event\/google-advertising-the-business-owners-starter-guide-in-person-2\/","title":{"rendered":"Google Advertising: The Business Owner\u2019s Starter Guide (In Person)"},"content":{"rendered":"
\n

Jan 16 @ 12:00 pm \u2013 1:00 pm<\/span><\/span><\/h2>\n<\/div>\n
\n
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Note: This event page is for the in-person<\/strong>\u00a0option of our hybrid model. If wanting to attend the workshop virtually<\/strong>, click here to go to the virtual event page<\/a>.<\/h3>\n

About the workshop<\/h3>\n

You\u2019ve probably heard different things about Google Advertising, some good, some not-so-good. In this free workshop, we will unveil the facts about this often misunderstood form of online promotion, and lay out a framework that will help you decide if it\u2019s right for your business.<\/p>\n

Google Advertising can be very powerful, but only if it\u2019s done properly. This webinar is designed specifically for business owners who want to learn more about how Google Ads work, and more importantly, how well it could work for them.<\/p>\n

By the end of this workshop, you will have a solid understanding of how Google Ads are priced, how to set a realistic budget, and how to identify your return on investment.<\/p>\n

If you\u2019ve ever been curious about Google Advertising, you won\u2019t want to miss this session!<\/p>\n

What you will Learn:<\/p>\n

\u00b7 Why Google Advertising is so powerful<\/p>\n

\u00b7 How Google Ads are priced<\/p>\n

\u00b7 How to set a realistic budget<\/p>\n

\u00b7 How to track your return on investment<\/p>\n

About the Presenter<\/h3>\n

This workshop is presented by David Bird, Founder and Principal of Bird\u2019s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012, and is a recognized digital advertising and promotion expert.<\/p>\n

David specializes in managing modest budget, small business Google Ads accounts.<\/p>\n

He is certified with Google Ads with specializations in search, display and mobile advertising. He has a Certificate of Achievement in Web Analytics from the University of British Columbia, and has completed coursework in E-Marketing with the Canadian Marketing Association.<\/p>\n

REGISTER NOW<\/a><\/h3>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Jan 16 @ 12:00 pm \u2013 1:00 pm Note: This event page is for the in-person\u00a0option of our hybrid model. If wanting to attend the workshop virtually, click here to go to the virtual event page. About the workshop You\u2019ve probably heard different things about Google Advertising, some good, some not-so-good. 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