{"id":136142,"date":"2026-02-10T14:18:57","date_gmt":"2026-02-10T19:18:57","guid":{"rendered":"https:\/\/www.investottawa.ca\/eventbrite-event\/google-advertising-the-business-owners-starter-guide-virtual-12\/"},"modified":"2026-02-11T12:09:03","modified_gmt":"2026-02-11T17:09:03","slug":"google-advertising-the-business-owners-starter-guide-virtual-12","status":"publish","type":"eventbrite_events","link":"https:\/\/www.investottawa.ca\/fr\/eventbrite-event\/google-advertising-the-business-owners-starter-guide-virtual-12\/","title":{"rendered":"Google Advertising: The Business Owner\u2019s Starter Guide (Virtual)"},"content":{"rendered":"<div>\n<h2 class=\"event-content--date\">Mar 3 @ 1:00 pm &#8211; 2:15 pm<\/h2>\n<h2>Google Advertising: The Business Owner\u2019s Starter Guide (Virtual)<\/h2>\n<\/div>\n<div style=\"margin-top: 20px;\">\n<div style=\"margin: 20px 10px; font-size: 15px; line-height: 22px; font-weight: 400; text-align: left;\">\n<p><strong><strong>About the workshop<\/strong><\/strong><\/p>\n<p>You\u2019ve probably heard different things about Google Advertising, some good, some not-so-good. In this free webinar, we will unveil the facts about this often misunderstood form of online promotion, and lay out a framework that will help you decide if it\u2019s right for your business.<\/p>\n<p>Google Advertising can be very powerful, but only if it\u2019s done properly. This webinar is designed specifically for business owners who want to learn more about how Google Ads work, and more importantly, how well it could work for them.<\/p>\n<p>By the end of this webinar, you will have a solid understanding of how Google Ads are priced, how to set a realistic budget, and how to identify your return on investment.<\/p>\n<p>If you\u2019ve ever been curious about Google Advertising, you won\u2019t want to miss this session!<\/p>\n<p><strong><strong>Who should attend:<\/strong><\/strong><\/p>\n<ul>\n<li>New business owners entering the market and aiming to get the word out quickly<\/li>\n<li>Entrepreneurs and consultants wanting to brush up on their knowledge<\/li>\n<li>Marketing coordinators and business owners looking to explore new promotional tools and expand their digital strategy<\/li>\n<\/ul>\n<p><strong><strong>What you will learn:<\/strong><\/strong><\/p>\n<ul>\n<li>Why Google Advertising is so powerful<\/li>\n<li>Keyword match types and your money<\/li>\n<li>Smart Mode versus Expert Mode<\/li>\n<li>How to set a realistic budget<\/li>\n<\/ul>\n<p><strong><strong>About the Presenter<\/strong><\/strong><\/p>\n<p>This workshop is presented by David Bird, a recognized digital advertising and promotion expert and the Founder and Principal of <a title=\"http:\/\/birdseyemarketing.com\/?utm_source=Speaking&amp;utm_campaign=AdWordsOutline&amp;utm_medium=InvestOtt\" href=\"http:\/\/birdseyemarketing.com\/?utm_source=Speaking&amp;utm_campaign=AdWordsOutline&amp;utm_medium=InvestOtt\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-msys-clicktrack=\"0\"><strong><strong>Bird\u2019s Eye Marketing<\/strong><\/strong><\/a>, an Ottawa-based firm that specializes in helping businesses get found on Google.<\/p>\n<p>David has been managing Google Ads (formerly AdWords) accounts since 2012, helping as many businesses as possible along the way. He specifically enjoys working with small businesses and has made ad spending optimization his specialty in order to make Google Ads accessible while still ensuring quality results no matter the size of the business or its advertising budget.<\/p>\n<p>David offers a full series of seminars relating to Google solutions that get your business found online, including:<\/p>\n<ul>\n<li>Google Ads<\/li>\n<li>Google Business Profile &amp; SEO (search engine optimization)<\/li>\n<li>Google Analytics 4 (GA4)<\/li>\n<\/ul>\n<h3><a href=\"https:\/\/www.eventbrite.ca\/e\/1982798493670\">REGISTER HERE<\/a><\/h3>\n<\/div>\n<div style=\"margin: 20px 0; line-height: 22px;\"><img decoding=\"async\" style=\"max-width: 100%; height: auto;\" src=\"https:\/\/img.evbuc.com\/https%3A%2F%2Fcdn.evbuc.com%2Fimages%2F1174752113%2F20414429654%2F1%2Foriginal.20260113-172837?h=740&amp;w=1200&amp;auto=format%2Ccompress&amp;q=75&amp;sharp=10&amp;s=be1f0c60cd041dcf124f4b0d30cac1b7\" alt=\"\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mar 3 @ 1:00 pm &#8211; 2:15 pm Google Advertising: The Business Owner\u2019s Starter Guide (Virtual) About the workshop You\u2019ve probably heard different things about Google Advertising, some good, some not-so-good. In this free webinar, we will unveil the facts about this often misunderstood form of online promotion, and lay out a framework that will [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":136144,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-136142","eventbrite_events","type-eventbrite_events","status-publish","has-post-thumbnail","hentry","eventbrite_category-invest-ottawa-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Advertising: The Business Owner\u2019s Starter Guide (Virtual) | Investir Ottawa<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Advertising: The Business Owner\u2019s Starter Guide (Virtual) | Investir Ottawa\" \/>\n<meta property=\"og:description\" content=\"Mar 3 @ 1:00 pm &#8211; 2:15 pm Google Advertising: The Business Owner\u2019s Starter Guide (Virtual) About the workshop You\u2019ve probably heard different things about Google Advertising, some good, some not-so-good. In this free webinar, we will unveil the facts about this often misunderstood form of online promotion, and lay out a framework that will [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investottawa.ca\/eventbrite-event\/google-advertising-the-business-owners-starter-guide-virtual-12\/\" \/>\n<meta property=\"og:site_name\" content=\"Investir Ottawa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InvestOttawa\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-11T17:09:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investottawa.ca\/wp-content\/uploads\/2026\/02\/136142_image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2160\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@invest_ottawa\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/eventbrite-event\\\/google-advertising-the-business-owners-starter-guide-virtual-12\\\/\",\"url\":\"https:\\\/\\\/www.investottawa.ca\\\/eventbrite-event\\\/google-advertising-the-business-owners-starter-guide-virtual-12\\\/\",\"name\":\"Google Advertising: The Business Owner\u2019s Starter Guide (Virtual) | Investir Ottawa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/eventbrite-event\\\/google-advertising-the-business-owners-starter-guide-virtual-12\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/eventbrite-event\\\/google-advertising-the-business-owners-starter-guide-virtual-12\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.investottawa.ca\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/136142_image.jpg\",\"datePublished\":\"2026-02-10T19:18:57+00:00\",\"dateModified\":\"2026-02-11T17:09:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/eventbrite-event\\\/google-advertising-the-business-owners-starter-guide-virtual-12\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.investottawa.ca\\\/eventbrite-event\\\/google-advertising-the-business-owners-starter-guide-virtual-12\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/eventbrite-event\\\/google-advertising-the-business-owners-starter-guide-virtual-12\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.investottawa.ca\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/136142_image.jpg\",\"contentUrl\":\"https:\\\/\\\/www.investottawa.ca\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/136142_image.jpg\",\"width\":2160,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/eventbrite-event\\\/google-advertising-the-business-owners-starter-guide-virtual-12\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.investottawa.ca\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eventbrite Events\",\"item\":\"https:\\\/\\\/www.investottawa.ca\\\/eventbrite-event\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Advertising: The Business Owner\u2019s Starter Guide (Virtual)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/#website\",\"url\":\"https:\\\/\\\/www.investottawa.ca\\\/\",\"name\":\"Investir Ottawa\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.investottawa.ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/#organization\",\"name\":\"Invest Ottawa\",\"url\":\"https:\\\/\\\/www.investottawa.ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.investottawa.ca\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Logo_InvestOttawa.png\",\"contentUrl\":\"https:\\\/\\\/www.investottawa.ca\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Logo_InvestOttawa.png\",\"width\":400,\"height\":172,\"caption\":\"Invest Ottawa\"},\"image\":{\"@id\":\"https:\\\/\\\/www.investottawa.ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/InvestOttawa\",\"https:\\\/\\\/x.com\\\/invest_ottawa\",\"http:\\\/\\\/instagram.com\\\/investottawa\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/invest-ottawa\",\"http:\\\/\\\/pinterest.com\\\/investottawa\",\"http:\\\/\\\/www.youtube.com\\\/investottawa\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Advertising: The Business Owner\u2019s Starter Guide (Virtual) | Investir Ottawa","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"Google Advertising: The Business Owner\u2019s Starter Guide (Virtual) | Investir Ottawa","og_description":"Mar 3 @ 1:00 pm &#8211; 2:15 pm Google Advertising: The Business Owner\u2019s Starter Guide (Virtual) About the workshop You\u2019ve probably heard different things about Google Advertising, some good, some not-so-good. In this free webinar, we will unveil the facts about this often misunderstood form of online promotion, and lay out a framework that will [&hellip;]","og_url":"https:\/\/www.investottawa.ca\/eventbrite-event\/google-advertising-the-business-owners-starter-guide-virtual-12\/","og_site_name":"Investir Ottawa","article_publisher":"https:\/\/www.facebook.com\/InvestOttawa","article_modified_time":"2026-02-11T17:09:03+00:00","og_image":[{"width":2160,"height":1080,"url":"https:\/\/www.investottawa.ca\/wp-content\/uploads\/2026\/02\/136142_image.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@invest_ottawa","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.investottawa.ca\/eventbrite-event\/google-advertising-the-business-owners-starter-guide-virtual-12\/","url":"https:\/\/www.investottawa.ca\/eventbrite-event\/google-advertising-the-business-owners-starter-guide-virtual-12\/","name":"Google Advertising: The Business Owner\u2019s Starter Guide (Virtual) | Investir Ottawa","isPartOf":{"@id":"https:\/\/www.investottawa.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.investottawa.ca\/eventbrite-event\/google-advertising-the-business-owners-starter-guide-virtual-12\/#primaryimage"},"image":{"@id":"https:\/\/www.investottawa.ca\/eventbrite-event\/google-advertising-the-business-owners-starter-guide-virtual-12\/#primaryimage"},"thumbnailUrl":"https:\/\/www.investottawa.ca\/wp-content\/uploads\/2026\/02\/136142_image.jpg","datePublished":"2026-02-10T19:18:57+00:00","dateModified":"2026-02-11T17:09:03+00:00","breadcrumb":{"@id":"https:\/\/www.investottawa.ca\/eventbrite-event\/google-advertising-the-business-owners-starter-guide-virtual-12\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.investottawa.ca\/eventbrite-event\/google-advertising-the-business-owners-starter-guide-virtual-12\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.investottawa.ca\/eventbrite-event\/google-advertising-the-business-owners-starter-guide-virtual-12\/#primaryimage","url":"https:\/\/www.investottawa.ca\/wp-content\/uploads\/2026\/02\/136142_image.jpg","contentUrl":"https:\/\/www.investottawa.ca\/wp-content\/uploads\/2026\/02\/136142_image.jpg","width":2160,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.investottawa.ca\/eventbrite-event\/google-advertising-the-business-owners-starter-guide-virtual-12\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.investottawa.ca\/fr\/"},{"@type":"ListItem","position":2,"name":"Eventbrite Events","item":"https:\/\/www.investottawa.ca\/eventbrite-event\/"},{"@type":"ListItem","position":3,"name":"Google Advertising: The Business Owner\u2019s Starter Guide (Virtual)"}]},{"@type":"WebSite","@id":"https:\/\/www.investottawa.ca\/#website","url":"https:\/\/www.investottawa.ca\/","name":"Investir Ottawa","description":"","publisher":{"@id":"https:\/\/www.investottawa.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.investottawa.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.investottawa.ca\/#organization","name":"Invest Ottawa","url":"https:\/\/www.investottawa.ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.investottawa.ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.investottawa.ca\/wp-content\/uploads\/2019\/06\/Logo_InvestOttawa.png","contentUrl":"https:\/\/www.investottawa.ca\/wp-content\/uploads\/2019\/06\/Logo_InvestOttawa.png","width":400,"height":172,"caption":"Invest Ottawa"},"image":{"@id":"https:\/\/www.investottawa.ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/InvestOttawa","https:\/\/x.com\/invest_ottawa","http:\/\/instagram.com\/investottawa","http:\/\/www.linkedin.com\/company\/invest-ottawa","http:\/\/pinterest.com\/investottawa","http:\/\/www.youtube.com\/investottawa"]}]}},"_links":{"self":[{"href":"https:\/\/www.investottawa.ca\/fr\/wp-json\/wp\/v2\/eventbrite_events\/136142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investottawa.ca\/fr\/wp-json\/wp\/v2\/eventbrite_events"}],"about":[{"href":"https:\/\/www.investottawa.ca\/fr\/wp-json\/wp\/v2\/types\/eventbrite_events"}],"author":[{"embeddable":true,"href":"https:\/\/www.investottawa.ca\/fr\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investottawa.ca\/fr\/wp-json\/wp\/v2\/comments?post=136142"}],"version-history":[{"count":0,"href":"https:\/\/www.investottawa.ca\/fr\/wp-json\/wp\/v2\/eventbrite_events\/136142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.investottawa.ca\/fr\/wp-json\/wp\/v2\/media\/136144"}],"wp:attachment":[{"href":"https:\/\/www.investottawa.ca\/fr\/wp-json\/wp\/v2\/media?parent=136142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}