{"id":136575,"date":"2026-03-03T14:19:41","date_gmt":"2026-03-03T19:19:41","guid":{"rendered":"https:\/\/www.investottawa.ca\/eventbrite-event\/google-advertising-how-to-avoid-expensive-mistakes-virtual-3\/"},"modified":"2026-03-06T13:23:21","modified_gmt":"2026-03-06T18:23:21","slug":"google-advertising-how-to-avoid-expensive-mistakes-virtual-3","status":"publish","type":"eventbrite_events","link":"https:\/\/www.investottawa.ca\/fr\/eventbrite-event\/google-advertising-how-to-avoid-expensive-mistakes-virtual-3\/","title":{"rendered":"Google Advertising: How to Avoid Expensive Mistakes (Virtual)"},"content":{"rendered":"<div>\n<h2 class=\"event-content--date\">Apr 14 @ 1:00 pm &#8211; 2:15 pm<\/h2>\n<h2>Google Advertising: How to Avoid Expensive Mistakes (Virtual)<\/h2>\n<\/div>\n<div style=\"margin-top: 20px;\">\n<div style=\"margin: 20px 10px; font-size: 15px; line-height: 22px; font-weight: 400; text-align: left;\">\n<p><strong><strong>About the workshop<\/strong><\/strong><\/p>\n<p>Google Ads can be very profitable. However, basic mistakes will trigger a drain your cash and leave frustrated. This seminar shows you how to stay on the profitable side of Google Ads!<\/p>\n<p>In this <strong><strong>beginner level<\/strong><\/strong> seminar, we\u2019ll run through how to avoid common mistakes and ensure you know how your ads are performing: down ten common costly Google Ads mistakes many \u201cdo it your selfers\u201d make and how to fix them; including:<\/p>\n<p>\u00b7 How to manage automated bidding<\/p>\n<p>\u00b7 Keyword match types and what works best for you<\/p>\n<p>\u00b7 Targeting the right user<\/p>\n<p>\u00b7 Making sure conversion tracking is working<\/p>\n<p>\u00b7 Set up for success<\/p>\n<p>\u00b7 The rest will surprise you<\/p>\n<p>You won\u2019t want to miss this if you are thinking about or managing your own Google Ads account. We\u2019ll get your account converting in no time.<\/p>\n<p>This seminar is specifically for businesses that want to manage their own Google Ads account.<\/p>\n<p><strong><strong>About the Presenter<\/strong><\/strong><\/p>\n<p>This webinar is presented by David Bird, Founder and Principal of Bird\u2019s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012. and is a recognized digital advertising and promotion expert.<\/p>\n<p>David specializes in managing modest budget, small business Google Ads accounts.<\/p>\n<p>David offers a full series of seminars about getting your business found on Google, including:<\/p>\n<p>\u00b7 Google Ads<\/p>\n<p>\u00b7 SEO with Google Business Profile<\/p>\n<p>\u00b7 Google Analytics 4 (GA4)<\/p>\n<\/div>\n<p><a href=\"https:\/\/www.eventbrite.ca\/e\/1984402936602\">FREE WOKSHOP &#8211; REGISTER HERE<\/a><\/p>\n<div style=\"margin: 20px 0; line-height: 22px;\"><img decoding=\"async\" style=\"max-width: 100%; height: auto;\" src=\"https:\/\/img.evbuc.com\/https%3A%2F%2Fcdn.evbuc.com%2Fimages%2F1172605347%2F20414429654%2F1%2Foriginal.20251209-142701?h=740&amp;w=1200&amp;auto=format%2Ccompress&amp;q=75&amp;sharp=10&amp;s=5ae03a63459bbea463ac2b275458f491\" alt=\"\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apr 14 @ 1:00 pm &#8211; 2:15 pm Google Advertising: How to Avoid Expensive Mistakes (Virtual) About the workshop Google Ads can be very profitable. However, basic mistakes will trigger a drain your cash and leave frustrated. This seminar shows you how to stay on the profitable side of Google Ads! In this beginner level [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":136579,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-136575","eventbrite_events","type-eventbrite_events","status-publish","has-post-thumbnail","hentry","eventbrite_category-invest-ottawa-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Advertising: How to Avoid Expensive Mistakes (Virtual) | Investir Ottawa<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Advertising: How to Avoid Expensive Mistakes (Virtual) | Investir Ottawa\" \/>\n<meta property=\"og:description\" content=\"Apr 14 @ 1:00 pm &#8211; 2:15 pm Google Advertising: How to Avoid Expensive Mistakes (Virtual) About the workshop Google Ads can be very profitable. 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