{"id":136726,"date":"2026-03-10T13:34:08","date_gmt":"2026-03-10T17:34:08","guid":{"rendered":"https:\/\/www.investottawa.ca\/eventbrite-event\/farmers-first-a-reverse-pitch-session\/"},"modified":"2026-03-10T13:34:08","modified_gmt":"2026-03-10T17:34:08","slug":"farmers-first-a-reverse-pitch-session","status":"publish","type":"eventbrite_events","link":"https:\/\/www.investottawa.ca\/fr\/eventbrite-event\/farmers-first-a-reverse-pitch-session\/","title":{"rendered":"Farmers First: A Reverse Pitch Session"},"content":{"rendered":"<div>A farmer-led conversation shaping the future of agricultural innovation. Bringing producers and innovators together at Area X.O.<\/div>\n<div style=\"margin-top: 20px\">\n<div style=\"margin: 20px 10px;font-size: 15px;line-height: 22px;font-weight: 400;text-align: left\">\n<p><strong><strong>Farmers First is a 90-minute reverse pitch session at Area X.O<\/strong><\/strong><strong><strong>.<\/strong><\/strong><\/p>\n<p>Producers will share real, specific challenges from their farms, whether related to labour, pests, soil, equipment, data, or other operational realities. Innovators are there to deepen their understanding of on-farm challenges, not to promote products or solutions.<\/p>\n<p>There will be an opportunity for thoughtful questions and shared reflections, with time to stay and connect afterward.<\/p>\n<h4>Why it matters<\/h4>\n<p>Too often, agricultural technology is developed without enough direct input from the farmers who use it. This session shifts that dynamic.<\/p>\n<p>If you&rsquo;re a farmer, this is an opportunity to be heard by people actively working on solutions, and to help shape what gets built next.<\/p>\n<p>If you&rsquo;re an innovator, researcher, or AgTech company, this is an opportunity to hear directly from producers about what is not working in the field, before investing further time and resources into development.<\/p>\n<h4>Who should attend?<\/h4>\n<p>Farmers: Producers interested in participating in a farmer-led conversation about real on-farm challenges. A limited number of farmers will share specific challenges during the session. If you are interested in presenting, please indicate this when registering.<\/p>\n<p>Innovators: AgTech startups, scaleups, applied researchers, and others actively developing solutions for Canadian agriculture.<\/p>\n<h4>Where<\/h4>\n<p>Area X.O 1740 Woodroffe Ave, Building 400, Nepean, ON K2G 3M5<\/p>\n<p>Parking is available on site.<\/p>\n<h4>Hosted by<\/h4>\n<p>Ottawa Innovation Farm at Area X.O, Invest Ottawa.<\/p>\n<p>Light refreshments will be served.<\/p>\n<p><strong><strong>Questions? Contact<\/strong><\/strong><strong><strong> <\/strong><\/strong><strong><strong>Wentsi<\/strong><\/strong><strong><strong> <\/strong><\/strong><strong><strong>Yeung at<\/strong><\/strong><strong><strong> <\/strong><\/strong><strong><strong>wyeung@investottawa.ca<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A farmer-led conversation shaping the future of agricultural innovation. Bringing producers and innovators together at Area X.O. 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