{"id":138408,"date":"2026-06-10T10:24:18","date_gmt":"2026-06-10T14:24:18","guid":{"rendered":"https:\/\/www.investottawa.ca\/eventbrite-event\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-6\/"},"modified":"2026-06-10T10:24:18","modified_gmt":"2026-06-10T14:24:18","slug":"e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-6","status":"publish","type":"eventbrite_events","link":"https:\/\/www.investottawa.ca\/fr\/eventbrite-event\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-6\/","title":{"rendered":"E-Commerce 201: Mastering 3 Pillars &#8211; Acquisition, Conversion &#038; Retention"},"content":{"rendered":"\n<p>Purpose-built strategies for small businesses navigating today\u2019s fast-paced online market. This is a virtual session.<\/p>\n\n\n\n<p><strong><strong>About the workshop:<\/strong><\/strong><\/p>\n\n\n\n<p>You\u2019ve validated your idea and taken the first steps toward launching your online store &#8211; now it&rsquo;s time to grow!<\/p>\n\n\n\n<p>In this follow-up to our <em><em>&lsquo;Intro to E-Commerce: From Idea to First Sale in Ten Steps&rsquo;<\/em><\/em> session, we\u2019ll dive deeper into what it takes to build and scale a successful e-commerce business.<\/p>\n\n\n\n<p>This workshop will focus on the three foundational pillars of e-commerce: <strong><strong>acquisition<\/strong><\/strong>, <strong><strong>conversion<\/strong><\/strong>, and <strong><strong>retention<\/strong><\/strong>. You\u2019ll learn how to attract the right customers, turn visitors into buyers, and keep them coming back &#8211; all using proven strategies tailored for small businesses operating in today\u2019s fast-moving digital marketplace.<\/p>\n\n\n\n<p>Whether you\u2019re in the early stages of building your store or already making sales, this webinar will equip you with practical, actionable insights to help you strengthen your brand, improve performance, and grow sustainably.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><em><em>*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it, please check your junk mailbox.<\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Purpose-built strategies for small businesses navigating today\u2019s fast-paced online market. This is a virtual session. About the workshop: You\u2019ve validated your idea and taken the first steps toward launching your online store &#8211; now it&rsquo;s time to grow! 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