{"id":140458,"date":"2026-10-14T15:20:12","date_gmt":"2026-10-14T19:20:12","guid":{"rendered":"https:\/\/www.investottawa.ca\/eventbrite-event\/e-commerce-holiday-series-paid-customer-acquisition\/"},"modified":"2026-10-14T15:20:12","modified_gmt":"2026-10-14T19:20:12","slug":"e-commerce-holiday-series-paid-customer-acquisition","status":"publish","type":"eventbrite_events","link":"https:\/\/www.investottawa.ca\/fr\/eventbrite-event\/e-commerce-holiday-series-paid-customer-acquisition\/","title":{"rendered":"E-Commerce Holiday Series: Paid Customer Acquisition"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A practical workshop to help e-commerce businesses make the most of their advertising budget this holiday season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>This workshop is Part 2 of our <\/strong><\/strong><a href=\"https:\/\/www.eventbrite.com\/cc\/e-commerce-holiday-readiness-series-4879137\/\" title=\"https:\/\/www.eventbrite.com\/cc\/e-commerce-holiday-readiness-series-4879137\/\" target=\"_blank\" data-msys-clicktrack=\"0\" rel=\"nofollow noopener noreferrer\"><strong><strong>E-Commerce Holiday Readiness Series<\/strong><\/strong><\/a><strong><strong>.<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>About the workshop:<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The holiday season presents a major opportunity for e-commerce businesses, but increased competition and rising advertising costs make having the right strategy especially important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of our <a href=\"https:\/\/www.eventbrite.com\/cc\/e-commerce-holiday-readiness-series-4879137\/\" title=\"https:\/\/www.eventbrite.com\/cc\/e-commerce-holiday-readiness-series-4879137\/\" target=\"_blank\" data-msys-clicktrack=\"0\" rel=\"nofollow noopener noreferrer\">E-Commerce Holiday Series<\/a>, this practical workshop will help you prepare your paid customer acquisition strategy for the busiest shopping weeks of the year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>What you&rsquo;ll learn:<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n\t<li><strong><strong>Choose the right platforms: <\/strong><\/strong>Decide where your advertising budget will work hardest for your business.<\/li>\n\n\n\t<li><strong><strong>Reach valuable audiences: <\/strong><\/strong>Identify and target both new shoppers and existing customers who are ready to buy.<\/li>\n\n\n\t<li><strong><strong>Build compelling holiday offers:<\/strong><\/strong> Create offers that stand out in a crowded holiday market.<\/li>\n\n\n\t<li><strong><strong>Strengthen the path to purchase:<\/strong><\/strong> Make sure the journey from ad click to checkout is smooth and convincing.<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Prepare your campaigns and creative: Get your ads, timing and assets ready before demand spikes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&rsquo;ll leave with a practical framework to help you decide where to invest your advertising budget, reach both new and existing customers, and make the most of increased demand throughout the holiday season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&rsquo;re running your first holiday campaign or looking to get more from your ad spend this year, this workshop will give you the tools to plan with confidence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>About the presenter:<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anastasiya Shulyarenko is a paid media and growth marketing consultant with experience managing more than $5M in paid media across B2B and B2C industries, including e-commerce, SaaS, technology, healthcare, and wellness. Her work has helped generate over 400,000 leads and $19M in closed revenue, while reducing acquisition costs by up to 65%. Today, Anastasiya works with e-commerce brands to build and manage their Meta and Google Ads strategies, focusing on full-funnel customer acquisition, creative strategy, conversion optimization, and profitable growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><em>*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it, please check your junk mailbox.<\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A practical workshop to help e-commerce businesses make the most of their advertising budget this holiday season. This workshop is Part 2 of our E-Commerce Holiday Readiness Series. About the workshop: The holiday season presents a major opportunity for e-commerce businesses, but increased competition and rising advertising costs make having the right strategy especially important. [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":140461,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-140458","eventbrite_events","type-eventbrite_events","status-publish","has-post-thumbnail","hentry","eventbrite_collection-e-commerce-holiday-readiness-series"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Commerce Holiday Series: Paid Customer Acquisition | Investir Ottawa<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Commerce Holiday Series: Paid Customer Acquisition | Investir Ottawa\" \/>\n<meta property=\"og:description\" content=\"A practical workshop to help e-commerce businesses make the most of their advertising budget this holiday season. 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