{"id":141286,"date":"2026-11-14T14:19:01","date_gmt":"2026-11-14T19:19:01","guid":{"rendered":"https:\/\/www.investottawa.ca\/eventbrite-event\/storytelling-how-to-win-clients-investors-in-person\/"},"modified":"2026-11-14T14:19:01","modified_gmt":"2026-11-14T19:19:01","slug":"storytelling-how-to-win-clients-investors-in-person","status":"publish","type":"eventbrite_events","link":"https:\/\/www.investottawa.ca\/fr\/eventbrite-event\/storytelling-how-to-win-clients-investors-in-person\/","title":{"rendered":"Storytelling: How to Win Clients &amp; Investors (In Person)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Communicate your ideas with clarity and impact. Connect with your audience, tell memorable stories, and use AI without losing your voice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Note:<\/strong> This event page is for the <strong>in-person<\/strong> option of our hybrid model. Please <a href=\"https:\/\/www.eventbrite.ca\/e\/storytelling-how-to-win-clients-investors-virtual-tickets-2004735172868?aff=oddtdtcreator\" title=\"https:\/\/www.eventbrite.ca\/e\/storytelling-how-to-win-clients-investors-virtual-tickets-2004735172868?aff=oddtdtcreator\" target=\"_blank\" data-msys-clicktrack=\"0\" rel=\"nofollow noopener noreferrer\">click here to go to the virtual event page<\/a>.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About this workshop:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s world of endless AI-generated content and constant digital noise, attention is scarce \u2014 and authenticity is your competitive edge. For entrepreneurs, the ability to communicate clearly, build trust, and move people to action isn\u2019t just helpful \u2014 it\u2019s a growth strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This hands-on workshop is designed to help business owners communicate their ideas with greater clarity, confidence, and impact. You\u2019ll learn how to shape messages that connect with your audience, whether you\u2019re explaining your business, building credibility, sharing your vision, or creating momentum around an idea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through practical exercises and real-world examples, you\u2019ll discover how to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n\t<li>Understand your niche and audience \u2014 including the psychology, needs, motivations, and unspoken questions that shape how people respond to your message<\/li>\n\n\n\t<li>Use storytelling to make your ideas more memorable, relatable, and persuasive<\/li>\n\n\n\t<li>Adapt your message to different audiences, objectives, and platforms<\/li>\n\n\n\t<li>Leverage AI to sharpen your ideas, develop stronger messages, and accelerate your communication \u2014 without losing your unique voice or authenticity<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&rsquo;re speaking to customers, investors, partners, employees, or your broader community, you\u2019ll leave with greater clarity and practical tools to communicate in ways that build connection and drive meaningful action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the speaker:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lubna is the Founder and CEO of Stories, a coaching and mental health platform that was proudly recognized as the Most Innovative Mental Health Tech for 2023 by Mentl. With a unique career spanning marketing and coaching, she combines her expertise to grow organizations, while growing their leaders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A passionate advocate for growth and transformation, Lubna is an ICF-accredited (PCC) coach and a certified practitioner in Dr. Gabor Mat\u00e9\u2019s Compassionate Inquiry Program. She has worked with royalty and leaders from Fortune 500 companies\u2014including Coca-Cola, Google, American Express, BP, Bayer, and Square, BASF, US Department of Airforce, Federal Aviation Administration and CVC Health Corporation<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With over 20 years of leadership and consulting experience, Lubna has held regional executive positions at Coca-Cola, the United Nations Development Programme (UNDP), and BNP Paribas, as well as advising startups across various industries, including e-commerce, FMCG, banking, and human development. As a Coca-Cola alumna, she spent years building the iconic brand and driving impactful initiatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking and Thought Leadership:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lubna is a globally recognized speaker, having delivered hundreds of talks worldwide, including two TEDx talks. She has engaged with organizations like Johnson &amp; Johnson, Nasdaq Entrepreneurial Center, Endeavor, Invest Ottawa, and TiE, among others. She has hosted global conferences and roundtables featuring luminaries such as Sophie Gr\u00e9goire Trudeau, Dr. Gabor Mat\u00e9, and over 40 household names. Additionally, she has shared stages with notable figures like Steve Wozniak, co-founder of Apple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Published Work and Media Features:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lubna is the author of Enhancing Business Community Relations, published by the United Nations Development Programme, and is currently working on her next book, Crack It, which delves into the power of transformation. Her insights have been featured in major outlets, including Associated Press, Fast Company, and Entrepreneur Magazine, as well as in the book Something to Believe In: Creating Trust and Hope in Organizations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advocacy and Personal Life:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a board member for griefstories.org, Lubna continues her mission to foster meaningful change. A tireless advocate for women in leadership, she is also a proud mother of three, balancing her professional and personal life with grace.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/img.evbuc.com\/https%3A%2F%2Fcdn.evbuc.com%2Fimages%2F1178033556%2F20414429654%2F1%2Foriginal.20260220-155438?h=740&amp;w=1200&amp;auto=format%2Ccompress&amp;q=75&amp;sharp=10&amp;s=c7dcd7f5831d53fdc724e2174724dbd5\" alt=\"\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Communicate your ideas with clarity and impact. Connect with your audience, tell memorable stories, and use AI without losing your voice. Note: This event page is for the in-person option of our hybrid model. Please click here to go to the virtual event page. About this workshop: In today\u2019s world of endless AI-generated content and [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":141290,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-141286","eventbrite_events","type-eventbrite_events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Storytelling: How to Win Clients &amp; Investors (In Person) | Investir Ottawa<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling: How to Win Clients &amp; Investors (In Person) | Investir Ottawa\" \/>\n<meta property=\"og:description\" content=\"Communicate your ideas with clarity and impact. 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