SheBoot program

An investment in the next generation of womxn entrepreneurs.

Get your startup investment ready, and pitch to win the $100,000 grand prize.

SheBoot is an Ottawa-based 6-week bootcamp that prepares founders to pitch their business and secure investment.

The program welcomed its inaugural cohort this past fall. On October 15, ten outstanding founders competed in the first-ever SheBoot pitch competition. We are proud to announce the award winners: Heirlume, Vaultt, FanSaves, and Lunaria. For more on this, you can read the full story.

Applications for the next cohort are currently closed until March 2021. If you have questions about SheBoot or how we can support your startup’s growth in other ways, connect with us.


A womxn-led bootcamp for womxn-led businesses.

Together, Capital Angel Network and Invest Ottawa built this bootcamp to help scalable technology and technology-enabled womxn-led businesses tackle tough challenges like:

✔ Access to capital

✔ Access to mentors

Our objective

1. Help more womxn founders access capital.

2. Get more womxn to invest.

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Why the name

Urban dictionary defines “SheBoot” as, “a film or television property that is rebooted and recast with women in roles played by men in the original material.”

This production and cast are womxn-led.

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The bootcamp

SheBoot is designed and delivered by leading womxn from across our ecosystem: a collective of seasoned entrepreneurs, angel investors, and all-around success experts.

It’s your chance to learn from these high-achieving trailblazers, all of whom are committed to your success. It’s also an opportunity to build your network of peers – fellow entrepreneurs who want to see you succeed.



What to expect

The bootcamp will take place over six weeks in fall 2021. If accepted, be ready to commit 1.5 – 2 days per week to the program.

Be ready to rapidly develop skills, build your network and perfect your business pitch through workshops, mentorship, coaching and more.

The details are to come, but you can count on:

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Business coaching

Get matched with a dedicated business coach who will work as your program guide.
Get to know you and your business
Increase your accountability and focus
Ask tough questions
Help make connections
And, more!

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Specialized mentorship

Learn from experienced mentors with specialized skills during hands-on sessions.
And, more!

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Masterclass workshops

The curriculum is designed to ready you and your business to secure investment.
Sales and marketing
And, more!

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Meet investors

The Capital Angel Network is a group of angel investors committed to building the region’s entrepreneurial community. Get to know their members and be introduced to the network, which extends across and far beyond Ottawa’s ecosystem.

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Build your peer network

Be a part of a founder community. Leave our bootcamp with a robust network of ambitious game-changers you can lean on, learn from, and grow with.

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Continued support

The support doesn’t end when the bootcamp does. Coaches help you develop a 12-month action plan and will be there as you implement. After the initial four weeks, monthly follow-up meetings will keep fuel in your tank and help you stay on track.

The finale: pitch to win a grand prize of $150,000 in investment!

SheBoot’s 6-week bootcamp concludes with a celebration and pitch finale. Finalists pitch their business to a panel of investors who select our winners.

The program prepares each founder to compete for the grand prize of $100,000 in equity-based funding. This top prize is an investment made by 10 womxn investors in the Capital Angel Network. 

Additional information

The top prize money is awarded in the form of a convertible loan.

What is a convertible loan? It’s a short-term debt that coverts into equity. The basic terms are below.


    • An interest rate of 8% per annun
    • A discount rate of 20%
    • Term of 2 years
    • Capped price of $2.5 million CDN

SheBoot leaders and champions

Meet the experts investing in the next generation of womxn-led startups:

Julia Elvidge

To see SheBoot Leader Julia Elvidge’s LinkedIn profile, click here.

Jennifer Francis

To see SheBoot Leader Jennifer Francis’ LinkedIn profile, click here.

Sonya Shorey

To see SheBoot Leader Sonya Shorey’s LinkedIn profile, click here.

Clare Beckton

To see SheBoot Champion Clare Beckton’s LinkedIn profile, click here.

Kim Butler

To see SheBoot Champion Kim Butler’s LinkedIn profile, click here.

Marisia Campbell

To see SheBoot Champion Marisia Campbell’s LinkedIn profile, click here.

Nancy Deng

To see SheBoot Champion Nancy Deng’s LinkedIn profile, click here.

Katie LeClair

To see SheBoot Champion Katie LeClair’s LinkedIn profile, click here.

Megan Maltby

To see SheBoot Champion Megan Maltby’s LinkedIn profile, click here.

Jenn Markey

To see SheBoot Champion Jenn Markey’s LinkedIn profile, click here.

Nadine Martel

To see SheBoot Champion Nadine Martel’s LinkedIn profile, click here.

Sandra Ng

To see SheBoot Champion Sandra Ng’s LinkedIn profile, click here.

Maureen O'Higgins

To see SheBoot Champion Maureen O’Higgins’s LinkedIn profile, click here.

Lori O'Neill

To see SheBoot Champion Lori O’Neill’s LinkedIn profile, click here.

Susan Richards

To see SheBoot Champion Susan Richards’ LinkedIn profile, click here.

Erin Seegmiller

To see SheBoot Coordinator Erin Seegmiller’s LinkedIn profile, click here.

Caroline Somers

To see SheBoot Champion Caroline Somers’s LinkedIn profile, click here.

Erin Zipes

To see SheBoot Champion Erin Zipes’s LinkedIn profile, click here.

Get Involved!

Passionate people make this program possible.

Do you want to support womxn-led startups as a mentor? Get in touch with Erin Seegmiller, Manager, Early Stage Programs, at [email protected].

Are you interested in angel investment and exploring the opportunity to join the Capital Angel Network? Connect with Julia Elvidge, SheBoot Leader and Investor, at [email protected].

Is this the program for you?

Apply if your startup is:

  • Womxn-led, meaning a womxn has significant ownership of the business (33% minimum) and holds the title of CEO, COO or CTO;
  • Prepared with a clear vision of the product and defined roadmap to reach identified markets and target segments;
  • Innovative, scalable, and a tech or tech-enabled startup;
  • Showing initial signs of traction, i.e. customer feedback, beta tested or generating revenue;
  • Looking for support and mentorship;
  • Ready to put insight into action; and
  • Eager to join a founder community.

Don’t count yourself out.
We know that, just like every business, situations are unique. If you’re not sure if your company qualifies for SheBoot, don’t give up – get in touch. 

Applications for the 2020 Bootcamp are closed.

But if you’re interested in this program or have questions about what other opportunities could be right for you, we encourage you to connect with our team. 



SheBoot is newsworthy. That’s why it’s capturing attention.


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Stay up-to-date

Interested in receiving updates regarding Invest Ottawa’s womxn-initiatives?

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Contact us

Have questions about the program or the application process? Want to know how you can get involved? Don’t hesitate, get in touch with our team.

Send Erin Seegmiller, Client Experience Coordinator, an email at [email protected].