“Invest Ottawa’s Market insights team has made a big impact on the growth of Plantaform over the year. Specifically with lead generation for our sales team resulting in two large deals with retirement homes, competitor market research analysis, a list of journalists for our PR, and a list of Quebec investors, which led to a successful deal with an angel investor.”

“The Market Insights services have been one of the biggest benefits of the Invest Ottawa Flex program. Every month, I’ve made sure to take advantage of one of your services as there’s always something we could use. Starting off with the Custom Report on the Health Information Exchange (HIEs) Market. This report was vital in giving us an overview of the market trends within the industry such as the increasing focus Private HIEs and Query-based HIEs. The next was the Audience Insights excel sheet which was helpful in targeting the key online voices within our industry while also pointing us towards the silent gems. Finally was the Lead Generation service that gave us over 500 contacts we would’t have been able to easily obtain on our own (FOR FREE). This helped drive our cold email outreach much faster than we could’ve on our own.”

“The partnership with Invest Ottawa has played a pivotal role in accelerating the market understanding, development and positioning success for both Swidget Corporation and Pleora Technologies. At both companies we have had extensive contact with your Market Insights team over the course of 2023. The depth and breadth of market research provided were instrumental in shaping our strategic decisions and refining our approach to market development. The richness of the data was further elevated by the attentiveness and client focus of your business and investment analysts– they are a true asset for Invest Ottawa.”