About this workshop:
For purpose-driven founders, your mission is often too big to fit easily into a short video. This 3-hour session provides a structured, supportive environment to help you distill your impact and business needs into a clear, 3-minute video ready for investors or for applications to incubators, accelerators, or pitch competitions. This is a collaborative working session designed to move you past the « blank page » and the worry that your message isn’t landing. We move beyond theory into practice, providing you with a proven framework to turn a daunting requirement into a finished, professional pitch.

What You’ll Learn:

• The Power of Your ‘Why’ Story: We lead with storytelling. You will learn how to articulate your « Why » so that your audience connects with the heart of your venture and remembers your mission.
• Brain Science for Better Communication: You will apply principles of brain science to share your information in a way that is easy for the human brain to process, ensuring your key data points and business model are both understood and remembered.
• A Purposeful Call to Action: We will refine your closing into a clear, confident invitation, ensuring investors and reviewers know exactly how to take the next step with you.

Who Should Attend:
This workshop is designed specifically for purpose-driven founders who:

• Are pitching to investors or applying to incubators, accelerators, pitch competitions, and grants.
• Are tired of getting « No » and want to ensure their video reflects both their social impact and their business viability.
• Want to replace the anxiety of recording a pitch with a clear, step-by-step methodology.

What You’ll Leave With:
By the end of our session, you will have the components of a 3-minute pitch video completed.

About the speaker:
Brenda Benham is a retired lawyer who started her own business at age 61, having been an employee her entire working life. As a pitch coach, judge, and trainer, she helps purpose-driven founders give much better pitches using the brain science of how people remember. Brenda helps her clients communicate their ideas with clarity and confidence so that potential investors will remember them and their ventures. Her work is based on her own experience over 30 years of public speaking, as a Toastmaster since 2001, and her in-depth review of research into the brain science of how people learn and remember.