Your brand is the heart of your business. It is more than marketing – it defines how your customers experience you, the messages you create and even the culture of your team.
A strong brand will serve as a roadmap, make your investments work harder, and help distinguish and protect you from competitors.
In this workshop, we will talk about branding – what it is, and how to think of it strategically.
We will work through hands-on exercises to help participants carve out their brand strategy and an actionable plan to bring it to life in their day to day business and longer term planning.
About the Speaker: Michelle Bell, KarmaDharma Strategy and Marketing
Michelle has 20 years experience in marketing and operations. She has worked in traditional brand management for global consumer packaged good brands, professional services and national NFPs. In addition, she has worked in marketing and business strategy for the public sector, including Canada 150 for the Royal Canadian Mint. During her time in Toronto, she worked as a business consultant, driving strategy and customer intelligence for various businesses, including Heinz and Rogers Communications.
Insatiably curious and results driven, Michelle helps to bring the best out in all businesses. A problem solver by nature, she embraces thorny business challenges.