Entrepreneurs will often undersell their products as they enter the market, in an effort to increase their sales.

But developing an effective and accurate pricing strategy that allows for healthy margins can provide a strong start through greater profit potential.

Join serial entrepreneur and Digital Main Street Advisor Karla Briones on Wednesday, February 10th for Pricing Strategy for Product and Service-Based Businesses.

In this free virtual course, attendees will learn:

• how to incorporate costs of goods sold, labour, packaging and all other production costs into pricing.
• effective pricing strategies for both services and professional-based businesses
• industry-specific benchmarks that can guide their own pricing strategy.

A strategic pricing strategy for your product or service-based business can help put your business on solid ground.

Register now – and take advantage of this opportunity to learn ways to earn more profit from a leader in Ottawa’s entrepreneurial community – for free.

About the Speaker: Karla Briones

Karla Briones is a Mexican-Canadian serial entrepreneur with retail, food & beverage, service and online businesses including Global Pet Foods, Freshii, Karla Briones Business Consulting & Immigrants Developing Entrepreneurs Academy (IDEA).

Karla is part of the team of independent business advisors at Invest Ottawa where she coaches entrepreneurs of all walks of life; she also leads one of IO’s Peer Groups – a structured peer-to-peer networking group where she helps revenue-generating companies reach their first $1M faster.

She also actively gives back to her community and is a business mentor with Futurpreneur Canada, World Skills’ Entrepreneurship Connections program, the Centre for Social Enterprise Development (CSED) as well as playing a larger role in business advocacy as a Board of Directors member of the Ottawa Board of Trade as well as for the Ottawa Markets.

About the Digital Main Street Program and Future Proof

Whether you’re just getting started, or you’re looking for ways to improve your digital strategy, Digital Main Street can help.

Government-funded programs and services, professional advice and digital transformation teams are available to help you adopt digital solutions – for free.

Apply to Future Proof your business today, and access a dedicated digital transformation team that can help make technology part of your business – quickly, easily and absolutely free.

This project is funded in part by the Government of Canada through the Federal Economic Development Agency for Southern Ontario.