More than half of Canadians use social media. Does your non-profit make the most of free social media tools to recruit volunteers, serve clients, influence decision makers and motivate supporters to take action?

Learning Objectives

• Learn about Facebook and Twitter’s role in an organization’s communications strategy.
• Get tips to create great content that engages followers.
• Be guided through free tools (e.g. Hootsuite) to use and measure social media.
• Discuss social media policy best practices.
• Examine current email blasts-tools and measurement
• Learn through examples and more examples

Who should attend:
Anyone who is interested in making the most of social media. You should have your own accounts on both Facebook and Twitter – either for yourself personally or for your organization.

Instructor
Heather Badenoch believes in the value of not-for-profits to support our most vulnerable people and animals. She provides strategic communications planning and implementation, public relations, social media engagement, and training across Canada.
Heather is a past board member with Volunteer Ottawa and the past Vice President and Membership Chair of the Canadian Public Relations Society Ottawa-Gatineau chapter. She is a volunteer with Community Veterinary Outreach, the Royal Ottawa Mental Health Centre annual Christmas Tree sale, and has been a volunteer foster parent with dog rescues since 1998.
She received the 2014 Outstanding Contribution Award from Volunteer Ottawa and the 2005 City of Ottawa Civic Appreciation Award for Community Activism (Group) along with the HOPE SummerFest planning team.
Born and raised in Ottawa, Heather is a proud alumna of the Sprott School of Business at Carleton University and Merivale High School.
She and her husband, Paul, can often be found walking their rescue dog, Abbey, or taking on yet another house project.