Learn to create compelling holiday offers, protect your margins, increase order value and get your offers seen for a smooth launch.

This workshop is Part 3 of our E-Commerce Holiday Readiness Series.

About the workshop:

The holiday rush is the biggest opportunity of the year for ecommerce businesses, but a poorly planned offer can drain your margins without moving the needle. This practical workshop will help you design a holiday offer with a clear purpose, protect your profits, and make sure the right customers actually see it.

Whether you’re planning your first holiday promotion or want to get more out of the ones you already run, you’ll leave with a clear, ready-to-launch offer plan for your business.

What you’ll learn

• Set Your Goal: Decide what the offer needs to achieve: attract customers, grow orders, encourage repeat purchases or move inventory.
• Choose the Right Offer: Compare offers like discounts, bundles, free gifts with purchase, shipping incentives. Show how each can support different goals and increase average order value.
• Protecting Margins: Check product costs, discounts, shipping and fulfilment. Establish minimum spends, exclusions and limits.
• Activity: Guided exercise to help participants workshop the products, offer, timing and terms. Review a few participant examples.
• Getting Your Offer Seen: Make it visible on the website, send a clear email sequence and create social content that demonstrates its value. Briefly cover partners and paid promotion, where appropriate.
• Q&A/Checklist: Answer questions and recap

Hands-on activity

You’ll work through a guided exercise to build out your own offer, including the products, offer type, timing and terms. We’ll review a few participant examples together so you can see how others are approaching their holiday plans.

Wrap-up

We’ll finish with an open Q&A and a launch checklist to help you prepare for a smooth rollout.

Who should attend

Ecommerce business owners and team members responsible for planning holiday promotions, marketing or online sales.

*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it, please check your junk mailbox.