Description
Your website tells a powerful story about your business. Google Analytics is key to unlocking that story, but you need to ask the right questions.
This beginner level seminar shows you where your real website story lies in Google Analytics. For example, your most valuable versus most popular pages and traffic sources. We’ll briefly talk about proper installation methods and then get into reports reading and setup.
Bring your questions and be ready to have some fun!
After the seminar, you will be able to hear your website’s compelling story about your business. From there, you will be making strategic decisions for your business that will make your story even better.
Learning Objectives
By the end of this seminar you will know:
- Which reports help you the most;
- How to evaluate where your visitors are coming from; and
- How to evaluate your website’s contribution to your business goals.
Instructor
David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.
David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.
Shoebox enables hearing care around the world. It creates, sells, and supports products that help clinicians identify hearing loss. The maker of Shoebox, Clearwater Clinical, hit a huge milestone in 2018 when they entered a strategic partnership with international hearing device company 
Transforming our data-driven world takes talent, and MindBridge is where it’s happening. This is where you’ll take artificial intelligence to enable and inspire humans to do more and be better. Our people, our customers, and our investors agree: No one else is accomplishing what we’re doing with data-driven AI right now. 
Tehama is enabling the digital workplace of the future. 150 companies are using Tehama. 600,000+ hours of IT services delivered. Zero breaches. The company’s head office is in the heart of the highly desirable Westboro neighborhood of Ottawa where you have your pick of the best of Ottawa’s cafes, restaurants and shops. Prefer to work from home? Tehama offers remote working options and flexible core hours. Join a team of the best and brightest and enjoy competitive salaries, benefits and a commitment to YOUR long-term success. 
Spartan Bioscience aspires to unleash the power of DNA testing for everyone. Like the Spartan warriors of Ancient Greece, our smart, hard-working, and honorable team members get things done. Learn