Description
Everything from your products and services, all the way to your marketing, tells your brand story. But what story do you tell during a time of crisis?
In this webinar, we’ll discuss strategies to help your brand stay relevant, and useful, during the COVID-19 crisis. This isn’t the time to sit on the sidelines. This is an opportunity to make a real impact in the lives of your customers.
You’ll see real-world examples of brands navigating these challenges and gain a strategic framework to help you create your own plan fast. See you there!
About the Speaker: Sarah Gencarelli
Sarah is an awarded brand strategist, copywriter, instructor, and entrepreneur. She’s a founding partner of wild idea co., a remote brand consultancy and creative studio based in Ottawa.
Sarah works closely with founders and marketing teams to clarify and amplify brand stories. She’s known for her ability to straddle both strategic and creative thinking and is a sought-after partner to agencies and start-ups for this reason.
She’s worked with brands large and small, from national brands like KitchenAid, Creemore Springs, and The Ritz-Carlton, to start-ups like Unity Wellness (CBD) and Air Matrix (drone technology), among others.
She’s passionate about supporting the entrepreneurial community. Sarah is an Invest Ottawa Small Business Advisor. She has led workshops at Invest Ottawa, Women Mean Business, incubator13, Energia Ventures, and Algonquin College.
Shoebox enables hearing care around the world. It creates, sells, and supports products that help clinicians identify hearing loss. The maker of Shoebox, Clearwater Clinical, hit a huge milestone in 2018 when they entered a strategic partnership with international hearing device company 
Transforming our data-driven world takes talent, and MindBridge is where it’s happening. This is where you’ll take artificial intelligence to enable and inspire humans to do more and be better. Our people, our customers, and our investors agree: No one else is accomplishing what we’re doing with data-driven AI right now. 
Tehama is enabling the digital workplace of the future. 150 companies are using Tehama. 600,000+ hours of IT services delivered. Zero breaches. The company’s head office is in the heart of the highly desirable Westboro neighborhood of Ottawa where you have your pick of the best of Ottawa’s cafes, restaurants and shops. Prefer to work from home? Tehama offers remote working options and flexible core hours. Join a team of the best and brightest and enjoy competitive salaries, benefits and a commitment to YOUR long-term success. 
Spartan Bioscience aspires to unleash the power of DNA testing for everyone. Like the Spartan warriors of Ancient Greece, our smart, hard-working, and honorable team members get things done. Learn