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Note: This event page is for the virtual option of our hybrid model. Click here to go to the in-person event page.

About the workshop

You’ve probably heard different things about Google Advertising, some good, some not-so-good. In this free workshop, we will unveil the facts about this often misunderstood form of online promotion, and lay out a framework that will help you decide if it’s right for your business.

Google Advertising can be very powerful, but only if it’s done properly. This webinar is designed specifically for business owners who want to learn more about how Google Ads work, and more importantly, how well it could work for them.

By the end of this workshop, you will have a solid understanding of how Google Ads are priced, how to set a realistic budget, and how to identify your return on investment.

If you’ve ever been curious about Google Advertising, you won’t want to miss this session!

What you will Learn:

· Why Google Advertising is so powerful

· Keyword match types and your money

· Smart Mode versus Expert Mode

· How to set a realistic budget

About the Presenter

This workshop is presented by David Bird, Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012, and is a recognized digital advertising and promotion expert.

David specializes in managing modest budget, small business Google Ads accounts.

He is certified with Google Ads with specializations in search, display and mobile advertising. He has a Certificate of Achievement in Web Analytics from the University of British Columbia, and has completed coursework in E-Marketing with the Canadian Marketing Association.

REGISTER HERE

Note: This event page is for the in-person option of our hybrid model. Click here to go to the virtual event page.

About this workshop:

Our Free Trade Agreement with the United States and Mexico (CUSMA, or NAFTA 2.0) has seen challenges, but the US is still our first trading partner, both as an export market and as a supplier.

This seminar will explain the content of this major Trade Agreement and what it means for Canadian businesses, how to benefit from it, focusing on the trade of goods and the changes contained in the new agreement. This session will be of interest to companies and individuals wanting to get involved internationally, in particular importers and exporters of tangible goods.

About the Speaker: Christian Sivière

Following +30-year in international logistics, Christian Sivière started a Montréal-based import-export consultancy in 2010, Solimpex, active in two areas:

• consulting to help SMEs grow internationally; and
• training on the regulatory, customs and logistics aspects of International Trade, Free Trade Agreements and Supply Chain Optimization.

Christian lectures for the Canadian International Freight Forwarders Association, gives seminars and webinars for various trade organizations like the Montréal Chamber of Commerce, Invest Ottawa, Impact Hub, Supply Chain Canada; and personalized training for importers and exporters. He publishes articles in two Canadian publications: Inside Logistics and Supply Professional.

REGISTER HERE

Note: This event page is for the virtual option of our hybrid model. Click here to go to the in-person event page.

About this workshop:

Our Free Trade Agreement with the United States and Mexico (CUSMA, or NAFTA 2.0) has seen challenges, but the US is still our first trading partner, both as an export market and as a supplier.

This seminar will explain the content of this major Trade Agreement and what it means for Canadian businesses, how to benefit from it, focusing on the trade of goods and the changes contained in the new agreement. This session will be of interest to companies and individuals wanting to get involved internationally, in particular importers and exporters of tangible goods.

About the Speaker: Christian Sivière

Following +30-year in international logistics, Christian Sivière started a Montréal-based import-export consultancy in 2010, Solimpex, active in two areas:

• consulting to help SMEs grow internationally; and
• training on the regulatory, customs and logistics aspects of International Trade, Free Trade Agreements and Supply Chain Optimization.

Christian lectures for the Canadian International Freight Forwarders Association, gives seminars and webinars for various trade organizations like the Montréal Chamber of Commerce, Invest Ottawa, Impact Hub, Supply Chain Canada; and personalized training for importers and exporters. He publishes articles in two Canadian publications: Inside Logistics and Supply Professional.

Note: This event page is for the in person option of our hybrid model. Click here to go to the virtual event page.

About this workshop:

A corporation is a legal entity and is therefore taxed separately from its owners. To discover whether you could benefit from incorporating your business or if you are curious about your existing structure, join us for our free learning series. This course will be of interest to those owners who are contemplating on incorporating or have an existing incorporated business. During this interactive 2-hour workshop, we will:

• go over the reasons to incorporate and points to consider
• compare the personal tax rates and corporate tax rates
• discuss the relationship of the individual to their corporation – salary vs. dividends, taxable benefits
• comment on different types of corporate structures and how each structure may be applicable to you which may include holding companies and family trusts as shareholders
• show how the corporation be used for tax planning purposes using the small business deduction and capital gain exemption

About the speaker:

Wilson began his career in public accounting with Logan Katz in 2013 as a co-op student through the University of Ottawa’s Telfer School of Management. His dynamic personality and keen work ethic quickly allowed him to develop strong relationships with our partners and staff, as well as our clients. Wilson became a highly-valued full-time employee in 2015 and obtained his CPA, CA designation in 2018. He has worked diligently at developing his skills and expertise across a wide range of areas including personal and corporate taxation, owner-manager remuneration and tax planning, interim controllership functions, and business advisory. Clients appreciate Wilson’s ability to recognize the value of understanding their unique situation and putting crucial conversations first. It is in his view that exchanges between others should be amicable, strategic, and goal-oriented. In 2023, Wilson achieved a significant milestone by becoming a partner at Logan Katz. As a partner, he continues to be an active ambassador for the firm, volunteering for consultations and workshops at Invest Ottawa, attending various charity and community events, and participating in student recruiting activities. Outside of the office, Wilson enjoys spending time with his family and rock climbing.

About Logan Katz LLP:

Logan Katz LLP is an established firm of Chartered Professional Accountants. In business since 1994, we are a team of forty-five enthusiastic and energetic professionals and administrative staff offering proactive, leading-edge expertise in a timely and responsive manner. We are trusted advisors to individuals, businesses, and not-for-profit organizations.

As a full service, boutique firm, we offer uncompromising high standards of client care and personalized service in the areas of personal, corporate, Canadian, U.S. and cross-border taxation, assurance, accounting, financial reporting, and business advisory, with specializations in advanced tax planning, corporate restructuring, commodity taxes, and inbound investment.

We grow with our clients, supporting their needs both nationally and internationally through our affiliation with AGN International. Our span is global, but we like to call Ottawa home. We are active contributors to the well-being of our local community through our fundraising, sponsorship, and volunteering efforts.

BONUS: Our speaker will be hosting an accounting drop-in session following the workshop. A 3PM-5PM window where attendees can ask questions and get additional insights. No need to register!

REGISTER NOW

Note: This event page is for the virtual option of our hybrid model. Click here to go to the in-person event page.

About this workshop:

A corporation is a legal entity and is therefore taxed separately from its owners. To discover whether you could benefit from incorporating your business or if you are curious about your existing structure, join us for our free learning series. This course will be of interest to those owners who are contemplating on incorporating or have an existing incorporated business. During this interactive 2-hour workshop, we will:

• go over the reasons to incorporate and points to consider
• compare the personal tax rates and corporate tax rates
• discuss the relationship of the individual to their corporation – salary vs. dividends, taxable benefits
• comment on different types of corporate structures and how each structure may be applicable to you which may include holding companies and family trusts as shareholders
• show how the corporation be used for tax planning purposes using the small business deduction and capital gain exemption

About the speaker:

Wilson began his career in public accounting with Logan Katz in 2013 as a co-op student through the University of Ottawa’s Telfer School of Management. His dynamic personality and keen work ethic quickly allowed him to develop strong relationships with our partners and staff, as well as our clients. Wilson became a highly-valued full-time employee in 2015 and obtained his CPA, CA designation in 2018. He has worked diligently at developing his skills and expertise across a wide range of areas including personal and corporate taxation, owner-manager remuneration and tax planning, interim controllership functions, and business advisory. Clients appreciate Wilson’s ability to recognize the value of understanding their unique situation and putting crucial conversations first. It is in his view that exchanges between others should be amicable, strategic, and goal-oriented. In 2023, Wilson achieved a significant milestone by becoming a partner at Logan Katz. As a partner, he continues to be an active ambassador for the firm, volunteering for consultations and workshops at Invest Ottawa, attending various charity and community events, and participating in student recruiting activities. Outside of the office, Wilson enjoys spending time with his family and rock climbing.

About Logan Katz LLP:

Logan Katz LLP is an established firm of Chartered Professional Accountants. In business since 1994, we are a team of forty-five enthusiastic and energetic professionals and administrative staff offering proactive, leading-edge expertise in a timely and responsive manner. We are trusted advisors to individuals, businesses, and not-for-profit organizations.

As a full service, boutique firm, we offer uncompromising high standards of client care and personalized service in the areas of personal, corporate, Canadian, U.S. and cross-border taxation, assurance, accounting, financial reporting, and business advisory, with specializations in advanced tax planning, corporate restructuring, commodity taxes, and inbound investment.

We grow with our clients, supporting their needs both nationally and internationally through our affiliation with AGN International. Our span is global, but we like to call Ottawa home. We are active contributors to the well-being of our local community through our fundraising, sponsorship, and volunteering efforts.

REGISTER NOW

About the workshop:

In this webinar, you will learn more about social enterprise models and characteristics, local examples, support resources, and considerations for starting. Join us to learn more about this unique type of business that uses revenue-generating activities to achieve a social, environmental or cultural good.

About CSED:

The Centre for Social Enterprise Development (CSED) offers a continuum of support for social enterprises in the Ottawa area, including access to technical expertise, coaching, learning communities, training, and cross-sector partnerships. CSED works with its clients to develop their social enterprise plan and provide them with the tools, strategies and support to perpetuate positive social change and grow profitably.

www.csedottawa.ca

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Note: This event page is for the in person option of our hybrid model. Click here to go to the virtual event page.

About this workshop:

Have a business idea but don’t know where to start? Attend this information session to learn the basic rules and regulations you will be required to follow and how Invest Ottawa can assist you in starting and growing your business. This beginner level seminar acts as an introduction to entrepreneurship.

We will discuss the basic information needed from the municipality (business licensing), the province (business structures) and the federal government (HST and Business Numbers). We will also be discussing funding programs as well as community resources.

About the speaker: Paula Hopkins

Paula Hopkins is a passionate entrepreneurship advocate. She is the Director of the Entrepreneurship Team, and has worked with Invest Ottawa for over 10 years to help people start and grow their businesses.

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